Product Lead - Growth

Role: Product Lead, Growth

At Alan, everyone is first and foremost an individual contributor. Product Managers are responsible for going deep on user needs, defining a product strategy, and turning it into a high‑impact product roadmap.

• You’ll work closely with designers, engineers, and ops to define the right product and implement it.
• You’ll partner and align with all parts of the business: Marketing, Sales, Brand, and Data.

About the Growth area

Growth owns everything that happens before someone becomes a member: how prospects find Alan, how they decide we’re right for them, and how they start. It runs across two crews.

• Conversion: the conversion flows and referral surfaces that turn prospects into members.
• Growth Infrastructure: the website, marketing measurement, and marketing ops that make growth marketing efficient.

You’ll own the product across both crews. You’ll set the overarching product vision, manage the PMs, push experimentation velocity, and lead Alan’s move to make Growth Product AI‑native.

Lead Alan’s AI ambition in Growth

The way people discover and buy insurance is about to change, and we want Alan ahead of it. You’ll set the agenda and ship against it:

• Conversational AI that guides prospects through our sales flows.
• AI‑native acquisition surfaces.
• Alan inside LLM ecosystems. Picture a GPT app where a prospect can shop for and buy health insurance, and agentic commerce more broadly.

You don’t need to have built all of this before. You do need a real, opinionated view of where AI is going, and the drive to turn it into shipped product rather than decks.

Build an experimentation engine

Conversion is won by learning faster than anyone else. We have achieved a first baseline of A/B testing, learning loops, and a clear shared bar for what actually counts as a win. Now we want to take it to the next level. You’ll improve our experimentation culture and the velocity.

Give the area a coherent vision

You’ll align the Conversion and Growth Infrastructure roadmaps and concentrate the team’s bets where the leverage is.

Two bigger shifts sit in your scope. Alan is going from one product to many, and Growth needs to move from a single conversion flow toward something modular. We’re also scaling a self‑served model built to travel fast, so it can reach a new country quickly with controlled local adaptation.

Build the team

You’ll manage the PMs in the area and contribute to people topics for all product communities in the area (Design, Engineering, Data, Insurance). That means hiring, coaching, raising the bar on craft, and running a team that owns its outcomes. Continuously increasing talent density is a key part of this job.

About you

• 6+ years of product‑related experience, currently at Lead or Group PM level, or as a Founder. You’ve owned strategy for a whole area, not a single team.
• You’ve managed product managers directly. Hiring, coaching, hard feedback, performance calls. This is a hard requirement, not a grow‑into.
• You’ve shipped real growth product yourself: conversion, activation, or referral. You know funnel math, and you know a genuine win from a vanity one.
• Experimentation is how you work, not something you ask others for. A/B testing, statistical significance, attribution. You can challenge a data team and catch a bad read.
• You’re hands‑on in the engine room. Event tracking, funnel analysis, experiment dashboards, growth instrumentation.
• You’re close to AI. Either you’ve built AI products, or you follow the space closely and have a clear view on where to bet and how LLM systems behave in production.
• Ability to influence without authority: rallying distributed teams around shared vision and driving alignment across multiple stakeholders and geographies.
• You talk to members and prospects often, you like doing it, and what you hear actually changes your mind.
• You care about healthcare. Alan’s mission has to genuinely matter to you. For us this is essential, not a nice‑to‑have.
• English fluency is required; French is a nice‑to‑have.

Perks & Benefits

• Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
• Flexible Office. Amazing office space at our HQ, sponsored co‑working hubs or a full‑remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
• All the tools you need. Top of the range equipment: MacBook Pro, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones.
• Flexible vacation policy and flexible working hours. Organise your time as you wish.
• Delightful healthcare insurance. Extremely comprehensive health insurance — 100% for you and your children, 90–100% for partners depending on your country.
• Transport. Country‑specific commuter benefits.
• Learning & Training opportunities. A highly flexible training policy, free books and budget to attend and speak at conferences.
• Personal growth through coaching. At Alan, coaching isn’t just a perk — it’s core to who we are. Every Alaner is paired with a dedicated coach from day one. Learn more about our coaching culture.
• Parental leave. Extended parental leave for all new parents, for permanent contracts only.

For this opportunity, we are aiming to hire within the F or higher level range.