Performance Marketer (Full Remote - France)

Your Role

You will report to and work closely with our Chief Marketing Officer (CMO) , playing a key, hands‑on role in the execution and optimization of our high‑volume paid acquisition channels .

This is a fast‑paced learning environment where you will execute the end‑to‑end User Acquisition process , from campaign setup and creative iteration to data analysis and reporting. You will have autonomy in your day‑to‑day execution, with continuous guidance and feedback from the team and senior leadership to accelerate your growth. Your ideas and analytical contributions will be actively sought to improve channel performance.

Your Responsibilities

Campaign Execution and Scaling Support

• Assist in the daily management of core paid acquisition channels or DSPs (e.g. Meta, TikTok, Google, etc.)

• Support the creation of scalable acquisition funnels by ensuring proper tracking implementation and gathering data insights

• Actively participate in the testing loop by preparing new ad concepts, organizing creative assets, and setting up audience tests

Performance Analysis and Reporting

• Monitor campaign and funnel performance using our core tools (Voluum, GA4, internal dashboards) and promptly flag any critical changes or performance anomalies

• Pull, clean, and organize performance data (CPA, ROAS, retention) to support weekly and monthly strategic reviews

• Maintain and update internal reporting documents and dashboards

Creative & Funnel Contribution

• Support the creative briefing process by gathering performance data and communicating required asset changes and successful angles to the content team

• Collaborate with Product and Content teams to assist in the launch and testing cycles for landing pages, focusing on conversion rate improvements

• Assist in documenting and implementing systems designed to streamline creative testing speed and reduce fatigue

Partnership Management & Learning

• Build initial rapport with key traffic source representatives, assisting the Senior team in managing communications and reporting performance

• Research and document potential new acquisition opportunities (networks, formats, tools, etc.)

• Stay up‑to‑date on platform rules, policy changes, and algorithm shifts

Challenges You’ll Tackle

In this role, you will be instrumental in supporting our growth goals. Specifically, you will:

• Help us scale fast: Execute daily campaign changes needed to grow our budgets while constantly monitoring data to keep cost targets (CAC/ROAS) in check

• Grow our user base: Your analysis and execution will directly contribute to growing from 40 million to 100 million users

• Launch new channels: Handle the foundational setup (tracking, ad setup) required to successfully test and launch new advertising platforms

• Improve conversions: Run A/B tests on landing pages and funnels to uncover opportunities to make campaigns more efficient

• Be the link for creative: Translate performance data into clear suggestions for the creative team, ensuring new ad concepts are launched and tracked correctly

Your Qualifications

Hard Skills

• Experience level: Minimum 1 year of experience in performance marketing or user acquisition

• Platform curiosity: You have explored and understand basic structures of major ad platforms (Meta, TikTok, Google, etc.)

• Technical aptitude: Ability to quickly learn and master new software, dashboards, and platform interfaces

• Analytical & Creative ability: Good eye for effective ad hooks and strong analytical skills (comfortable with data/Excel) to translate data into creative briefs

Nice‑to‑Haves

• Knowledge of basic online marketing metrics (CPM, CTR, CPA)

• Familiarity with any analytics or tracking tool (GA4, Voluum, or basic platform reporting setups)

• Experience in sensitive or regulated verticals (dating, femtech, telehealth, etc.)

Soft Skills

• Good communication skills: Fluent in English and able to clearly articulate thoughts and findings

• Driven & Accountable: Motivated, take ownership of tasks, and commit to achieving goals

• Action‑oriented: Thrive in fast‑paced environments and prioritize execution and speed

• Curious & Detail‑oriented: Meticulous with data and eager to learn why performance behaves the way it does

• Humble learner: Actively seek feedback and eager to grow in paid acquisition

What We Offer

Contract Type: Prefer B2B, flexible for long‑term commitment and impact

Work From Anywhere: Fully remote. Choose your environment

Paid Time Off: 4 weeks (20 working days) PTO per year

Annual Gathering: Yearly in‑person meetup to connect, brainstorm, and celebrate wins together

Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses plus unlimited 1:1 sessions with psychologists and lifestyle experts (available for up to three family members)

Co‑Working Space Budget: Work from co‑working space up to twice per month (35 EUR / 40 USD per visit)

Learning Budget: Dedicated funds for professional growth (courses, books, conferences, events, certifications)

Equipment: Company laptop provided plus monitor budget up to 250 USD for workspace setup

AI Tools Access: Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and other tools needed for the job