CRM Campaign Manager

Overview

As a CRM Campaign Manager / Patient Engagement Associate, you will own the design and operational execution of patient engagement campaigns across our CRM channels. Reporting directly to the Head of Content & Engagement, you will play a key role in translating the engagement strategy into concrete, measurable actions — from campaign mechanics definition through execution and performance analysis.

What you’ll be doing

Job summary: As a CRM Campaign Manager / Patient Engagement Associate, you will own the design and operational execution of patient engagement campaigns across our CRM channels. Reporting directly to the Head of Content & Engagement, you will play a key role in translating the engagement strategy into concrete, measurable actions — from campaign mechanics definition through execution and performance analysis.

You will help patients maximize the benefits of our RPM app by delivering the right message, at the right time, through the right channel — and you will contribute to building the engagement practices and tooling that will scale with us. This role is ideal for someone with around 3 years of CRM experience, comfortable with autonomy, genuinely curious about how AI can change the way we work, and motivated by the idea of having a real impact in healthcare.

Your Daily Responsibilities

• Campaign Strategy & Execution: Contribute to the definition of CRM engagement mechanics (automations and ad hoc campaigns) across key points of the patient care journey — with real ownership on proposals and test-and-learn initiatives.
• Write and structure messages adapted to patient needs, respecting our editorial guidelines and tone of voice.
• Coordinate with design teams to brief and integrate visual assets — or create simple visual elements directly when needed.
• Build and implement CRM campaigns: targeting, workflows, testing, and go-live.
• Organize and support the execution of live sessions with patients, from preparation and communication to follow-up.
• Drive broader engagement initiatives (e.g., support programs, themed content series) with autonomy, in alignment with the Head of Content & Engagement.

Tooling & Operations

• Maintain and update the campaign repository and CRM content calendar.
• Ensure the correct functioning of campaigns through testing and quality assurance checks.
• Collaborate with Product and Tech to support CRM tooling improvements and integrations.
• Stay curious and proactive about new CRM features, tools, and practices that could improve campaign effectiveness or simplify operations.

AI & Workflows

• Actively explore how AI tools — including Claude and internal agents — can improve your day-to-day workflows: campaign drafting, audience segmentation, personalization, performance analysis, and automation.
• Go beyond exploration: identify concrete use cases, implement them, iterate, and document learnings to help the team build on what works.
• Be an active contributor to building our AI culture within the Content & Engagement team — we\'re in the middle of a company-wide shift, and this role is expected to be part of it.
• Operate with rigor in a regulated healthcare context: curiosity and experimentation, yes — but always with quality and compliance in mind.

Data Analysis & Optimization

• Monitor patient app and campaign KPIs via Batch, Mixpanel, and Metabase.
• Analyze performance and identify optimization levers (content, segmentation, timing, channels).
• Contribute to regular reporting and post-campaign analyses.
• Collect and structure qualitative patient feedback from campaign responses, live sessions, or support interactions to inform future improvements.

Collaboration

• Work closely with the Head of Content & Engagement to deliver impactful campaigns and contribute to the development of the engagement strategy.
• Collaborate actively with the Content team (Editorial Lead, Content Program Manager, Content Ops) to ensure alignment between content and engagement — campaigns are only as good as the content they carry.
• Work with cross-functional teams (Product, Tech, Data) on engagement-related projects, fostering strong working relationships to ensure smooth execution.
• Share campaign learnings and foster a culture of continuous improvement within the team.

Your team

Sandrine is our Editorial Lead, scientific expert and QMS guardian. She oversees the quality and regulatory compliance of all patient-facing content across our three therapeutic areas (oncology, psychiatry, gastroenterology).

Elise is our Content Program Manager, she pilots the content roadmap execution and owns our CMS (Strapi). She\'s the bridge between content strategy and operational delivery.

Océane is our Content Ops, she handles the day-to-day production and delivery of content, ensuring everything lands on time and at the right quality level.

Your manager

Sarah is Head of Content & Engagement. She leads the content and engagement strategy across Resilience\'s three therapeutic areas, at the intersection of editorial quality, CRM activation, and product. She joined Resilience in 2022 and has been building the Content & Engagement function since then. She\'s calm, direct, and genuinely invested in the people she works with, and yes, she scuba dives.

What you\'ll bring

You’re a great fit if you have:

• A first meaningful experience (around 3 years) in CRM, digital campaign management, or patient/user engagement, ideally in a mobile app environment
• Hands-on experience with a multichannel marketing automation tool
• Demonstrated ability to work autonomously — you can own a campaign end-to-end without close supervision
• Basic knowledge of HTML for email formatting and basic troubleshooting
• Strong writing skills in French, with good command of English
• A good grasp of campaign KPIs and an analytical mindset: you know how to interpret numbers and turn them into action
• Genuine curiosity about AI — not necessarily technical expertise, but the desire to explore, identify use cases, and integrate new tools into your workflows
• A real interest in healthcare and patient impact — working in a regulated, mission-driven environment motivates you
• A degree (Bac +4/5) in marketing, communication, digital, or a related field

Bonus points

• Experience in digital health, medtech, or a regulated industry
• Familiarity with patient engagement or health communication
• Experience with data tools (Mixpanel, Metabase, or similar)
• Early experience with AI tools in a professional context: prompt writing, workflow automation, or agent-based tools

You’ll thrive at Resilience if you are

• Detail-oriented, structured, and organized.
• Analytical and results-driven, always looking to optimize.
• Curious and proactive, eager to test and learn.
• A team player, with strong communication and collaboration skills.
• Comfortable in a fast-paced, high-growth, international environment.
• Aligned with our core values: trust, humility, and excellence.

Resilience is the company for you if you

• Want to join an ambitious and meaningful project
• Enjoy working on a variety of topics
• Want to help grow a dynamic young company

Recruiting process

• Screening with Elena (20min), Talent Acquisition Specialist - to confirm motivation
• Manager Fit with Sarah (30 min), Head of Content & Engagement - to confirm role fit and assess your technical skills
• Case Study with Sarah (45 min), Patient Content Strategy Manager - Case study presentation
• Culture Fit with Elena, Talent Acquisition Specialist - Ensure the fit with the culture and values of Resilience
• Team Fit with Sandrine, Elise & Pierre (30min + 30min)

GDPR

Your personal data will be processed for the purposes of recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. They will be available only for people involved in the process and erased after 2 years of inactivity.

Under GDPR and as Resilience attach great importance to privacy, please note that you have the right to request access to your personal data, to request that your personal data be rectified or erased. The Data Protection Officer can be contacted at

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