Overlay Sales Specialist - Workforce AI
Overview
Overlay Sales Specialist - Workforce AI — Hybrid, Germany. Lead the Workforce AI Overlay business in EMEA, reporting to the Director of Cornerstone Workforce AI. Operate in a POD model for strategic growth with a focus on:
- Strategic new logo acquisition
- Expansion within ICP enterprise customers
- Proactive churn mitigation and executive re-engagement
The Sales Specialist will be part of a high‑performing AI Revenue Engine, managing pipeline discipline, accelerating deal velocity, and ensuring sustainable, repeatable growth across the region. The specialist will be able to:
- Scale our offering through enablement and subject matter expertise
- Shape the offering through feedback and input into the GTM motion
- Sell – leading sales campaigns and pursuit teams delivering a value-led sales approach
Key Responsibilities
Commercial Leadership & Forecast Governance
- Own personal forecast accuracy and pipeline health
- Enforce qualification discipline and ICP alignment
- Ensure 3x+ pipeline coverage across personal territory
- Participate in weekly regional deal strategy reviews
- Eliminate “shadow pipeline” and opportunistic distractions
Strategic Account Activation
- Oversee defined account segmentation in the defined territory across:
- Churn risk accounts
- ICP new logos (full overlay authority)
- ICP expansion accounts (shared authority)
- Ensure proactive executive engagement in priority accounts
- Drive multi-threading and buying centre expansion
POD Enablement & Capability Building
- Standardise the Workforce AI positioning narrative
- Deliver structured playbooks for:
- Expansion motions
- Lighthouse new logo pursuits
- Pilot-to-enterprise conversion
Executive & Cross-Functional Alignment
- Act as local liaison to:
- Sales director for Cornerstone WFAI
- Global GTM leadership
- Product leadership
- Marketing
- Provide structured feedback on product-market fit signals
- Escalate systemic blockers impacting deal velocity
Success Metrics
The Regional Manager Will Be Measured On
- Regional overlay ARR performance
- Pipeline coverage (3x+ minimum)
- Attach rate in ICP expansion accounts
- Net Revenue Retention uplift in churn-risk accounts
- New logo lighthouse wins
- Pilot-to-enterprise conversion rate
- Forecast accuracy
Ideal Profile
Experience
- 5–10+ years enterprise SaaS sales experience – ideally with:
- experience selling AI powered or native solutions
- experience in selling data driven outcomes
- Experience operating in overlay or specialist sales models
- Proven ability to sell complex, multi-product enterprise solutions
- Exposure to HR technology, AI platforms, or workforce transformation preferred
Commercial Mindset
- Disciplined about qualification and focus
- Strong executive presence
- Operates with data-driven decision making
Regional Fluency
- Experience managing across DACH
- Comfortable operating in matrixed, global organisations
Our Culture
"Spark Greatness. Shatter Boundaries. Share Success."
Total Rewards
At Cornerstone, compensation is based on equitable pay, market-driven research, and skill-based appraisals. The listed salary range is a geographic differential and part of a comprehensive compensation package. The BASE salary range for this position is: 60800 - 97300 EUR. The starting salary depends on education, experience, certifications, location, business needs, and market demands. This range may be adjusted in the future.
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