Online and Offline Channel Marketing Specialist

Key Responsibilities

This list is not exhaustive.

• Drive Sony's Visibility and Commercial Performance
  • Ensure efficient visibility of Sony products across e‑commerce platforms and physical outlets.
  • Develop and implement rich and premium product content, including images, videos, SEO‑optimised product pages and compelling consumer messaging.
  • Maximise Sony's share of voice across partner platforms.
  • Optimise the customer journey to increase cross‑selling opportunities and average basket value.
  • Monitor in‑store execution through regular store visits to ensure excellence at the point of sale.
• Lead 360° Marketing Activations
  • Develop, implement and optimise integrated online and offline activation plans.
  • Define media strategies to drive traffic, visibility and conversion across customer websites.
  • Monitor campaign performance and recommend optimisation opportunities.
  • Work closely with Sales, Marketing, MarCom and Key Account Managers to deliver impactful campaigns.
• Manage Budgets and Performance
  • Manage an annual marketing budget exceeding €1million.
  • Monitor marketing investments and co‑operative marketing agreements.
  • Ensure the accuracy of financial forecasts and KPI reporting.
  • Measure campaign performance and return on investment (ROI).
• Coordinate Product Launches and European Projects
  • Act as the primary point of contact with European teams for your dedicated accounts.
  • Coordinate online product launches and ensure all product content is delivered on time.
  • Share activation calendars across internal partners.
  • Support the Channel Marketing Head on European initiatives and cross‑market projects.
• Monitor Market Trends and Identify Opportunities
  • Conduct ongoing competitive analysis.
  • Identify business development opportunities through regular visits to retailers, headquarters and stores.
  • Proactively recommend initiatives to improve commercial performance.
• Travel: The role requires regular travel (approximately 25% of time) to customer headquarters and retail stores.

Your Profile

• Hold a Master's degree or equivalent experience (Business School, University or equivalent) with a specialisation in Sales, Marketing or Trade Marketing.
• Successful experience in Trade Marketing, Shopper Marketing, Commercial Marketing or E‑commerce, ideally within an international environment.
• Strong analytical skills and a focus on achieving goals.
• A solid understanding of e‑commerce and retail environments.
• Strong commercial awareness.
• Experience managing significant marketing budgets.
• Fluency in English, both written and spoken.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Experience within the consumer electronics or technology industry would be a strong advantage.

Equal Opportunity Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.