New Product Lead - Fractional

About The Company

Our client is a rapidly growing, European scale-up in the adtech space, continually adding to their product suite. Operating successfully across the US and Europe, they are now looking to add an in-app monetisation product to their tech stack.

About The Role

We are looking for someone who can join the team at a leadership level and steer the MVP of the new product. This is an early-stage role with the opportunity to grow a new adtech product from scratch.

You'll be looking at:

Product validation amongst their existing demand partners and the broader market

Defining the viable product

Steering the go-to-market strategy

Liaising with the lead architect to build a rapid MVP

Managing OPEX and scaling the initial minimum team required

Create the playbook for the in-app product team

Close liaison with the wider leadership team, reporting on progress, direction, strategy and budgets

The role can lead to a full Business Unit Lead or to hire that person, once the MVP is delivered. The role will be dynamic and wear different hats at different stages and has flexibility to create your own brief.

About You

You will be super comfortable in start-ups and adaptable to a fluid role.

You will have solid experience in:

Adtech start-ups, especially mobile DSPs, SSPs, monetisation platforms, etc

Commercial mindset

Product development, especially developing a product from scratch

Deep market analysis to understand market needs and competitors

GTM strategy

Understanding SDKs, RTB, prebid, programmatic etc

Exposure to the gaming sec