Segment Business Lead - Team Marketing Intelligence

Job Description

What you were looking for without daring to ask

Permanent contract

Between €70k and €80k gross fixed per year, depending on experience

Paris

Master’s degree in Business, Sales, Marketing or equivalent is required

Lucca is getting global! For this role, the required level of English is C1 (listening, reading and speaking)

Discover what we do at Lucca

At Lucca, since 2002, we’ve been designing an HR platform that simplifies daily life for HR teams, employees, managers… basically, for everyone. Thanks to our suite of software, we automate internal processes to give companies back their time: fewer tedious tasks, more energy for what really matters.

Today, we are over 800 Luccasians spread across Paris, Nantes, Marseille, Barcelona, Munich, and Geneva, and more than 8,700 clients already trust us. And to keep growing, we need you.

What about your future team?

You will be joining the Marketing Intelligence team which part of the Marketing department. This department includes Communications, Content, Creative Studio, and Performance Marketing.

Reporting into the Market Intelligence lead, the Segment PMM will act as the strategic voice of the Mid-Market segment, partnering closely with Performance Marketing, Sales, Customer Success, Product PMM, and RevOps to define priorities, guide execution, and influence future roadmap decisions.

What will you be doing?

As a Segment Business Lead (Mid-Market) you will own the strategy, positioning, and go-to-market for our Mid-Market customer segment.

This role is pivotal in shaping how we understand the segment, how we position our products, and how we drive sustainable growth across acquisition, expansion, and retention within the French Mid-Market segment.

This is a highly strategic role combining market intelligence, narrative building, GTM orchestration, and business performance analysis.

1️⃣ Segment Strategy & Market Insights

• Targeting : Define ICPs, personas, and market sizing (TAM/SAM/SOM) for the Mid-Market.
• Customer Intel : Lead interviews to extract qualitative insights and emerging segment needs.
• Internal Voice : Act as the segment’s central authority, maintaining documentation for all GTM teams.

2️⃣ Segment Positioning & Narrative

• Messaging : Translate product features into segment-specific value propositions and narratives.
• Pricing/Packaging : Define adapted offers, bundles, and pricing logic to drive adoption.
• Enablement : Equip GTM teams with frameworks, guidelines, and consistent messaging across touchpoints.

3️⃣ GTM Strategy & Execution

• Strategic Planning : Set segment priorities (Acquisition, Cross-sell, Upsell) and lead Business Reviews recommendations.
• Sales Activation : Build battle cards and pitch decks to empower the Sales team.
• Channel Optimization : Partner with Marketing to identify acquisition levers and optimize campaign performance.

4️⃣ Revenue & Performance Analysis

• Funnel Optimization: Analyze Win/Loss data and objections to refine messaging and strategy.
• Product Influence: Surface segment needs to provide data-driven roadmap recommendations.
• Performance Tracking: Build leadership dashboards to monitor growth drivers and business health.

Requirements

You might be a great fit if you have:

• More than 8 years of experience in a Product Marketing, GTM or Consulting role
• Strong exposure to pricing, packaging, and value proposition design
• Experience working cross-functionally with Product, Sales, Customer Success, and Marketing.

We’re looking for someone who is:

• Deeply passionate about product knowledge and positioning.
• Strategic and business-oriented, with strong commercial judgment.
• Able to quickly ramp up on complex products and markets.
• Customer-obsessed and driven by insights.
• A strong storyteller who can turn complexity into clear messaging.
• Data-driven, comfortable working with TAM models, LTV/CAC, and cohort analysis.
• Confident communicating with and influencing senior leadership.
• Comfortable operating in fast-scaling, high-growth environments.

Recruitment at Lucca: how it works

• Step 1: Phone interview with Capucine in charge of recruitment (45 min)
• Step 2: Interview with Marie, your future CMO (60 min)
• Step 3: Practical case in house
• Step 4: Skills assessment and meeting part of your future team (45 min)
• Step 5: Final Talk – presentation on a subject of your choice in front of a panel of Luccasians (45 min)