Mobile Application Specialist / Spécialiste de l'application mobile (CDD)

You may choose to display a cookie banner on the external site. You must specify the message in the cookie banner and may add a link to a relevant policy. If you are unfamiliar with these requirements, please seek the advice of legal counsel.**Stelleninhalte******Key Responsibilities:******User Acquisition (UA) and Mobile Measurement Platforms (MMP):**

• Develop and articulate goals and key performance indicators (KPIs) for attribution strategies in the context of Europcar Mobility Group services.
• Set up platforms for linking media channels and tracking in-app events, ensuring alignment with the nuances of the mobility industry.
• Conduct thorough analysis of user acquisition performance and return on investment (ROI) within the mobility ecosystem.**Customer Relationship Management (CRM):**
• Formulate and implement retention strategies based on customer data, taking into account the unique needs and preferences of Europcar Mobility Group customers.
• Design and execute CRM lifecycle campaigns using customer segmentation, including push notifications and in-app messages tailored to mobility experiences.
• Enhance the effectiveness of CRM communications in the context of mobility services.**Subscription Optimization:**
• Define and execute subscription strategies aligned with Europcar Mobility Group's business objectives in the dynamic mobility market.
• Develop and optimize paywalls to enhance subscription conversion rates, considering the specific mobility service offerings.
• Conduct A/B tests to refine and improve subscription-related processes for Europcar Mobility.**App Store Optimization (ASO):**
• Optimize meta-data for Europcar Mobility Group's products and apps, aligning with the unique aspects of the mobility industry.
• Enhance conversion rates through effective app store optimization strategies tailored to the diverse customer base.
• Provide insights and recommendations on leveraging new features within app stores specific to the mobility sector.**Product Analytics:**
• Establish business goals, KPIs, and a comprehensive tracking plan aligned with Europcar Mobility Group's unique position in the mobility sector.
• Analyze data and create analytical graphs, including funnel analysis and event segmentation, to enhance the performance and user experience of Europcar Mobility Group apps.
• Provide actionable insights to improve Europcar Mobility Group's digital presence in the rapidly evolving mobility landscape.****Qualifications and Skills:****
• Proven experience in digital marketing, with a focus on mobile app marketing in the mobility or related industry.
• Proficiency in ASO techniques, UA strategies, and working knowledge of MMPs within the context of mobility services.
• Strong analytical skills with the ability to derive insights from data relevant to Europcar Mobility Group's business.
• Experience in CRM strategy development and execution, considering the unique customer journey in the mobility sector.
• Knowledge of subscription optimization and A/B testing methodologies adapted to Europcar Mobility's offerings.
• Proficient in creating and interpreting analytical graphs and reports specific to mobility services.
• Excellent communication skills with the ability to convey complex concepts effectively in the mobility context.**Education and Experience:**
• Masteer's degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing, preferably in mobile app marketing for mobility services.
• Familiarity with the latest trends and updates in app stores and digital marketing platforms relevant to the mobility industry.**Personal Attributes:**
• Detail-oriented with a passion for data-driven decision-making.
• Proactive problem solver with a creative mindset adapted to the mobility sector.
• Ability to work collaboratively in a cross-functional team environment within the mobility ecosystem.
• Strong organizational and project management skills in the context of mobility services.
• Adaptable and able to thrive in a fast-paced, dynamic work environment within the Europcar Mobility Group context.

I**Europcar Mobility Group**Die Europcar Mobility Group ist ein globaler Mobilitätsanbieter mit 75 Jahren Erfahrung im Bereich Mobilitätsdienstleistungen und einer führenden Position in Europa. "We help to change the way you move" ist das, wofür wir stehen und was uns zusammenbringt.

Wir bieten Geschäfts- und Privatkunden eine breites Angebot an Autos und Transportern, sei es für ein paar Stunden, ein paar Tage, eine Woche, einen Monat oder länger, "on demand" oder im Abo. Dabei setzen wir auf eine Flotte von mehr als 250.000 Fahrzeugen, die mit der neuesten Technologie ausgestattet sind, darunter ein wachsender Anteil an Elektrofahrzeugen.

Unsere Marken sprechen unterschiedliche Bedürfnisse und Erwartungen an: Europcar - unser Premiumangebot –, und Goldcar – die smarte Alternative mit einem hervorragenden Preis-Leistungs-Verhältnis. Nicht zu vergessen Fox-Rent-A-Car, unser lokaler Champion in den USA. Die Zufriedenheit der Kunden steht im Mittelpunkt unserer Ambitionen und ihrer mehr als 8.000 Mitarbeiter, die dank eines starken Netzes in über 130 Ländern unsere Mobilitätsdienst-leistungen anbieten.

Mehr Informationen unter:

#J-18808-Ljbffr