Mobile Application Specialist / Spécialiste de l'application mobile (CDD)

You may choose to display a cookie banner on the external site. You must specify the message in the cookie banner and may add a link to a relevant policy. If you are unfamiliar with these requirements, please seek the advice of legal counsel.## ## **Job Description******Key Responsibilities:******User Acquisition (UA) and Mobile Measurement Platforms (MMP):**

• Develop and articulate goals and key performance indicators (KPIs) for attribution strategies in the context of Europcar Mobility Group services.
• Set up platforms for linking media channels and tracking in-app events, ensuring alignment with the nuances of the mobility industry.
• Conduct thorough analysis of user acquisition performance and return on investment (ROI) within the mobility ecosystem.**Customer Relationship Management (CRM):**
• Formulate and implement retention strategies based on customer data, taking into account the unique needs and preferences of Europcar Mobility Group customers.
• Design and execute CRM lifecycle campaigns using customer segmentation, including push notifications and in-app messages tailored to mobility experiences.
• Enhance the effectiveness of CRM communications in the context of mobility services.**Subscription Optimization:**
• Define and execute subscription strategies aligned with Europcar Mobility Group's business objectives in the dynamic mobility market.
• Develop and optimize paywalls to enhance subscription conversion rates, considering the specific mobility service offerings.
• Conduct A/B tests to refine and improve subscription-related processes for Europcar Mobility.**App Store Optimization (ASO):**
• Optimize meta-data for Europcar Mobility Group's products and apps, aligning with the unique aspects of the mobility industry.
• Enhance conversion rates through effective app store optimization strategies tailored to the diverse customer base.
• Provide insights and recommendations on leveraging new features within app stores specific to the mobility sector.**Product Analytics:**
• Establish business goals, KPIs, and a comprehensive tracking plan aligned with Europcar Mobility Group's unique position in the mobility sector.
• Analyze data and create analytical graphs, including funnel analysis and event segmentation, to enhance the performance and user experience of Europcar Mobility Group apps.
• Provide actionable insights to improve Europcar Mobility Group's digital presence in the rapidly evolving mobility landscape.****Qualifications and Skills:****
• Proven experience in digital marketing, with a focus on mobile app marketing in the mobility or related industry.
• Proficiency in ASO techniques, UA strategies, and working knowledge of MMPs within the context of mobility services.
• Strong analytical skills with the ability to derive insights from data relevant to Europcar Mobility Group's business.
• Experience in CRM strategy development and execution, considering the unique customer journey in the mobility sector.
• Knowledge of subscription optimization and A/B testing methodologies adapted to Europcar Mobility's offerings.
• Proficient in creating and interpreting analytical graphs and reports specific to mobility services.
• Excellent communication skills with the ability to convey complex concepts effectively in the mobility context.**Education and Experience:**
• Masteer's degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing, preferably in mobile app marketing for mobility services.
• Familiarity with the latest trends and updates in app stores and digital marketing platforms relevant to the mobility industry.**Personal Attributes:**
• Detail-oriented with a passion for data-driven decision-making.
• Proactive problem solver with a creative mindset adapted to the mobility sector.
• Ability to work collaboratively in a cross-functional team environment within the mobility ecosystem.
• Strong organizational and project management skills in the context of mobility services.
• Adaptable and able to thrive in a fast-paced, dynamic work environment within the Europcar Mobility Group context.

I**Europcar Mobility Group**Europcar Mobility Group è un player globale della mobilità, con 75 anni di esperienza e una posizione di leadership in Europa.“We help to change the way you move” è la nostra mission. Oggi più che mai ci impegniamo a fornire soluzioni innovative, semplici e senza soluzione di continuità, capaci di rendere la mobilità facile, piacevole e sempre più sostenibile. Per far questo, offriamo a privati e aziende un'ampia gamma di servizi di noleggio di auto e furgoni, per poche ore, pochi giorni, una settimana, un mese o più, su richiesta o in abbonamento, potendo contare su una flotta di oltre 280.000 veicoli, equipaggiati con le più recenti motorizzazioni, inclusa una quota crescente di veicoli elettrici.

I nostri Brand rispondono a esigenze, casi d'uso e aspettative differenti: Europcar -uno dei leader mondiali nel noleggio di auto e veicoli commerciali leggeri, Goldcar - leader Europeo nell'offerta di servizi di noleggio auto low-cost, Fox-Rent-A-Car, uno dei principali operatori del mercato del noleggio autonegli Stati Uniti, con un posizionamento “value for money” e Euromobil un operatore tedesco dell’autonoleggio. In alcuni Paesi sono inoltre disponibili formule in abbonamento gestite attraverso la piattaforma “my

Europcar”La soddisfazione dei clienti è il principale obiettivo del Gruppo e dei suoi oltre 9.000 dipendenti. Europcar Mobility Group offre soluzioni di mobilità, attraverso a una rete di uffici di noleggio distribuita capillarmente in oltre 130 Paesi.

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