Marketing Specialist (Apprentice)

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI‑powered Experience Orchestration platform, organizations accelerate growth by delivering empathetic, personalized experiences at scale.

About the Role

We are seeking a highly motivated Marketing Intern to join our international corporate environment in Paris. This 2‑year apprenticeship offers hands‑on experience across both field and digital marketing, with a strong focus on market segmentation and Account‑Based Engagement (ABE).

Key Responsibilities

1. Field Marketing : Support the planning and execution of regional marketing campaigns and events. Coordinate with sales teams to align marketing initiatives with business objectives. Assist in managing partnerships, sponsorships, and local activations.
2. Digital Marketing : Contribute to digital campaigns (email, social media, web, paid media). Monitor campaign performance and prepare analytics reports. Optimize content for SEO/GEO and user engagement.
3. Market Segmentation & ABE : Assist in identifying target segments and building customer personas. Support the development and execution of ABE strategies.
4. AI & Marketing Technology : Leverage AI tools for content creation, data analysis, and campaign optimization. Stay updated on emerging marketing technologies and best practices.
5. Creative & Design : Support the creation and adaptation of marketing assets using design tools (presentations, social visuals, campaign materials). Ensure brand consistency across all communications.

Profile Requirements

• Currently enrolled in a Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Fluent in French with strong professional proficiency in English.
• Strong interest in both field and digital marketing.
• Basic understanding of market segmentation and/or Account‑Based Marketing.
• Familiarity with AI tools applied to marketing (e.g., content generation, analytics).
• Proficiency in design tools such as Adobe Creative Suite, Figma, or similar.
• Analytical mindset with attention to detail.
• Strong communication and teamwork skills.
• Ability to work in an international, fast‑paced corporate environment.

What We Offer

• A structured 2‑year apprenticeship with mentorship and learning opportunities.
• Exposure to global marketing strategies and cross‑cultural collaboration.
• Hands‑on experience with modern marketing tools, including AI‑driven solutions.
• A dynamic and inclusive workplace in Paris.

Genesys is an equal‑opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase.