Marketing Specialist (Apprentice)

## Marketing Specialist (Apprentice)

Applylocations: Paris, Francetime type: Full timeposted on: Posted Todayjob requisition id: JR Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.**Job Title:*

• Marketing Specialist – 2-Year Apprenticeship **Location:*
• Issy-les-Moulineaux, France **Start Date:*
• 24 August 2026 **Department:*
• EMEA Integrated Marketing (France) **Reporting Line:*
• Reports to the Integrated Marketing Manager for France (Cathy Oliveira) --- **About the Role*
• We are seeking a highly motivated Marketing Intern to join our international corporate environment in Paris. This 2-year apprenticeship offers hands-on experience across both field and digital marketing, with a strong focus on market segmentation and Account-Based Engagement (ABE). You will work closely with cross-functional teams and gain exposure to global campaigns, data-driven strategies, and the integration of AI tools in modern marketing practices. --- **Key Responsibilities**
• Field Marketing + Support the planning and execution of regional marketing campaigns and events + Coordinate with sales teams to align marketing initiatives with business objectives + Assist in managing partnerships, sponsorships, and local activations
• Digital Marketing* + Contribute to digital campaigns (email, social media, web, paid media) + Monitor campaign performance and prepare analytics reports + Optimize content for SEO/GEO and user engagement
• Market Segmentation & ABE + Assist in identifying target segments and building customer personas + Support the development and execution of ABE strategies
• AI & Marketing Technology* + Leverage AI tools for content creation, data analysis, and campaign optimization* + Stay updated on emerging marketing technologies and best practices
• Creative & Design Support* + Create and adapt marketing assets using design tools (presentations, social visuals, campaign materials)* + Ensure brand consistency across all communications--- **Profile Requirements*
• Currently enrolled in a Bachelor’s or Master’s degree in Marketing, Business, or a related field Fluent French speaker with strong professional proficiency in English Strong interest in both field and digital marketing Basic understanding of market segmentation and/or Account-Based Marketing is a plus Familiarity with AI tools applied to marketing (e.g., content generation, analytics) Proficiency in design tools (e.g., Adobe Creative Suite, Figma, or similar) Analytical mindset with attention to detail Strong communication and teamwork skills Ability to work in an international, fast-paced corporate environment --- **What We Offer*
• A structured 2-year apprenticeship with mentorship and learning opportunities Exposure to global marketing strategies and cross-cultural collaboration Hands-on experience with modern marketing tools, including AI-driven solutions A dynamic and inclusive workplace in Paris --- **How to Apply*
• Please submit your CV and a short motivation letter in English or French outlining your interest in the role and relevant experience.

#J-18808-Ljbffr