Marketing Specialist

Yibi Group is a leading OEM manufacturer and strategic partner for global luxury brands, certified by LVMH, Kering, and Richemont. With a 50,000㎡ precision manufacturing facility, we specialize in luxury hardware, fashion accessories, and jewelry components.

About the Role

We are looking for a Marketing Specialist to support our brand development and business growth in the French luxury market.

Responsibilities

• Create and manage marketing content in French and English for LinkedIn, website, email campaigns, and other digital channels.
• Plan and execute social media activities to increase brand visibility and engagement.
• Conduct market research on luxury, fashion, jewelry, and accessories industries.
• Support lead generation initiatives and business development activities.
• Collaborate with teams in China and Europe to ensure effective execution of marketing projects.
• Monitor campaign performance and provide data-driven recommendations.

Qualifications

• 2–5 years of experience in marketing, digital marketing, communications, or content creation.
• Experience in luxury, fashion, jewelry, accessories, or B2B industries is preferred.
• Good understanding of the French luxury market and business culture.
• Familiarity with LinkedIn, Google Analytics, SEO, and other digital marketing tools.
• Fluent French and English are required.
• Mandarin is a plus.

Required Skills

• Excellent communication and writing skills.
• Strong organizational and project management abilities.
• Analytical mindset and attention to detail.
• Ability to work effectively in an international and cross-cultural environment.
• Self-motivated, proactive, and results-oriented.

Equal Opportunity Statement

We are committed to diversity and inclusivity.