Director of Sales and Marketing

Perfectly situated at 19 Avenue Kléber, The Peninsula sits in the heart of Paris within walking distance of some of the world’s most famous monuments, museums and luxury shopping districts. The Peninsula houses 200 luxurious rooms, including 86 suites.

Responsibilities

• Lead the development and execution of the hotel’s annual Sales, Revenue Management, Digital Marketing, and Brand Marketing strategies to achieve ambitious room, banquet, and total hotel revenue targets.
• Drive the commercial strategy across all key market segments (corporate, consortia, leisure/wholesale, partnerships, government, MICE), ensuring an optimal business mix and maximising profitability.
• Oversee revenue optimisation and pricing strategy, including forecasting, inventory controls, competitive analysis, OTA performance, and the effectiveness of the reservations function to ensure strong yield and market positioning.
• Shape and elevate the hotel’s global brand presence, acting as Brand Guardian to ensure all marketing assets and communications uphold Peninsula brand standards and drive awareness and engagement.
• Strengthen the hotel’s market influence through high‑impact PR, media relations, and strategic partnerships with luxury brands, key travel partners, influencers, and the wider community.
• Serve as a senior commercial advisor to the Managing Director and Executive Committee, providing insights, briefings, and strategic direction on all Sales & Marketing matters.
• Lead the planning and management of the Sales & Marketing budget and P&L, ensuring strong financial discipline, performance tracking, and continuous improvement across the division.

Qualifications

• Previous experience (eight years or more) in sales, brand marketing, communications, public relations, digital marketing or revenue management.
• Strong sales and revenue management expertise. Financial and consumer marketing acumen.
• Experience managing all hotel sales segments and feeder markets such as Intra-Europe, Asia and the US; managing revenue, events & marketing.
• Fluent in French & English.
• Confidence interacting with high‑profile guests, VIPs and industry partners, and representing the hotel at sales events and conferences.
• Able to cultivate warm and productive industry relationships, and to lead and mentor the sales & marketing team.
• Exceptional personal presentation; role as brand ambassador.