Marketing Operations

We are hiring two Marketing Operations Managers, each embedded in a different crew:

• Growth Infrastructure – focused on prospect acquisition: building a unified lead engine that captures, scores, routes, and nurtures across all channels.
• Product Platform – focused on member lifecycle messaging: operating Alan's messaging stack as a scalable service across 1.7M+ profiles.

Why is this role interesting?

• Speed : Marketing Ops turns bottlenecks into force multipliers across every crew.
• Trust : clean data, governed attributes, proper segmentation, and enforced rules mean the right person gets the right message at the right time.
• Scale : keep platforms clean and the user experience protected without scaling headcount linearly.
• AI at the frontier : identify high‑priority use cases for AI agents, train and refine them to a senior marketer's quality bar, and drive real adoption.

What will you do with us?

• Marketing Automation & CRM : own and optimize our marketing stack (Customer.io, CRM integrations); build automations that enable marketers to launch campaigns independently, at scale, across all geos.
• Data Model & Governance : maintain CRM data quality, attribute/event design, and database hygiene as a sustained practice.
• Segmentation & Lifecycle Design : design and maintain lifecycle stages, segmentation logic, routing rules, and re‑engagement flows across multiple audiences and geos.
• Nurturing Infrastructure : own the nurturing stack and campaign processes; make launches autonomous and compliant.
• AI‑First Operations : identify, build, and refine AI agents for email copywriting, lead scoring, next‑best‑action recommendations, and content generation.
• Performance Monitoring : track the full funnel from first touchpoint to conversion; identify leakage and prioritize from data.
• Documentation & Enablement : create playbooks, train teams on tools and processes, reduce the marginal cost of new campaigns.

Depending on your crew

Growth Infrastructure

Build a unified lead engine (no more tool‑by‑tool silos), design lead scoring and routing models, crack multi‑channel activation (email, WhatsApp, Voice AI), build AI agents that pre‑qualify and enrich leads, and maintain a live feedback loop with BDRs, AEs, and Inbound Sales.

Product Platform

Operate Customer.io and back‑end triggered emails as one governed system, monitor communication pressure and enforce channel rules, define and enforce recipient lifecycle paths, drive 100 % Design Studio adoption, and co‑own outbound messaging strategy with PMMs and product teams.

By your first year, we'll know it worked when

• At least one AI agent is in production on a key use case (email nurturing, lead categorization, content generation), with a second scoped or live, and adoption is real.
• Any marketer or product Alaner can launch a campaign or ship a message without bottlenecking through ops or engineering.
• CRM data model, attributes, and segments are properly owned, documented, and clean.
• Every contact has a documented path through our messaging – segmentation is sharp, messaging is relevant, and pressure is monitored.
• Marketing's contribution to acquisition and engagement is visible and quantifiable, from first touch to conversion.

Is it you we are looking for?

• Have 5+ years in Marketing operations, growth ops, CRM ops, lifecycle marketing, or lead generation in a tech environment (B2B, B2C, or B2B2C).
• Have hands‑on experience managing marketing automation platforms at scale (Customer.io, Braze, Iterable, HubSpot, Marketo, Pardot, Salesforce, or equivalent).
• Have a strong understanding of CRM data models – attribute/event design and data hygiene as a sustained practice.
• Can frame and implement processes for lead scoring, nurturing, segmentation, and personalization.
• Have a product knack: define what's not working, identify what to build next, and see problems as opportunities to bring more value.
• Bring data fluency and analytical rigor: read platform and campaign data, surface anomalies, and draw business insights.
• Be both hands‑on and think strategically – drive the big picture while staying close to execution.
• Have strong stakeholder management skills – partner daily with engineering, product, sales, and marketing teams.
• Manage multiple projects simultaneously in a fast‑moving environment.
• Communicate with excellent written and spoken English.
• Are impact‑driven with a strong bias towards improving processes.

Benefits

• Transport – country‑specific commuter benefits.
• Learning & Training opportunities – highly flexible training policy, free books, and budget to attend and speak at conferences.
• Personal growth through coaching – every Alaner is paired with a dedicated coach from day one.
• Parental leave – extended parental leave for all new parents.

Important note: we hire people, not roles. If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply.