Marketing Manager - CIS

Responsibilities:

• Take full ownership of CIS marketing, from business strategy to marketing on‑hands daily execution.
• Develop and execute non‑standard marketing initiatives that resonate with local culture and users.
• Sign sponsorship projects and execute them independently.
• Design and execute user growth campaigns across acquisition, activation, and retention.
• Build and strengthen community and Affiliates engagement.
• Execute series of web2 partnerships, collaborations.
• Organize and manage offline and online events (meetups, roadshows, collaborations).
• Manage local marketing budgets, ensuring efficient allocation and ROI.
• Deliver timely and clear reporting and accountability on campaign performance.
• Collaborate cross‑functionally with global and product marketing teams to localize campaigns.

Requirements:

• Minimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred).
• Proven track record in Brand Partnerships, Growth/ Affiliate Marketing or BD Communications.
• Strong analytical mind, with the ability to translate insights into actions.
• Comfortable taking full ownership on execution and operating with accountability.
• Located in CIS; Wide marketing/Partners network within the region.
• Previous experience working in a Web3/crypto marketing agency or startup is highly desirable.
• Bilingual English/Russian is required to be able to coordinate with overseas partners and stakeholders.

Nice to Have:

• Experience working in fast‑scaling tech or fintech companies.
• Hands‑on experience with local PR, influencers, or grassroots communities.

Why Binance:

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure.
• Tackle unique, fast‑paced projects with autonomy in an innovative environment.
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team).

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.