Marketing Manager

We are looking for a Marketing Manager to own demand generation and content , work hand-in-hand with Sales, and help turn Coachello into a brand people recognize, remember, and trust, long before they are ready to buy.

This is not a “campaign execution” role.

This is a builder role .

Your mission is simple and ambitious: make Coachello impossible to ignore for HR, L&D, Talent leaders, managers, and CEOs.

You will design and execute a marketing strategy that:

• Captures existing demand (the 5% already in-market)
• Nurtures future demand (the 95%) by building memory, trust, and authority
• Makes Sales easier, faster, and more effective

Our Core Belief About B2B Marketing

We strongly believe that:

• Advertising mostly reaches people who are not buying yet
• Marketing’s real job is to build and refresh memory links
• When buyers enter the market, they choose the brand they remember
• Content, not ads alone, is the long-term growth lever

Great companies win both games :

1. Capture demand today
2. Build demand for tomorrow

You will be the owner of this strategy.

1. Own Demand Generation (End-to-End)

• Define and execute Coachello’s demand generation strategy
• Connect content, SEO, email, events, and sales activation into one coherent system
• Pilot and grow our inbound engine, from first touch to sales handover
• Work in tight alignment with Sales to ensure marketing directly supports revenue
• Feed inbound leads into Sales and nurture flows
• Ensure marketing helps Sales start better conversations, not colder ones
• Build and grow an engaged email audience

2. Events

• Design and execute high-impact events (webinars, roundtables, conferences) in close collaboration with Sales
• Ensure events support both brand visibility and demand generation
• Turn events into reusable content and sales follow-ups

3. Build Content as a Growth Engine

Content is our long-term moat. You will:

• Define the editorial strategy and content angles
• Turn our unique data into high-value insights

Examples of content you’ll drive:

• “We analyzed X coaching sessions, here’s what leaders struggle with most”
• “What HR and L&D leaders are actually working on right now”
• Data-driven LinkedIn posts, short videos, charts, checklists, templates
• Sales Alignment, Testimonials & Case Studies
  • Work closely with AM and CSM to identify strong client stories and proof points
  • Create clear, credible testimonials and case studies that directly support Sales conversations
  • Continuously refresh sales assets based on real client outcomes.

4. Product Marketing

• Own product messaging, website copy, sales decks, case studies, and key assets
• Clarify what Coachello does, for whom, and why it matters
• Translate complex products (AI, coaching, data) into simple, compelling narratives

5. Activate the Team & Coach Community

• Turn employees and coaches into content multipliers
• Create simple playbooks so content is shared consistently

6. Lead & Scale the Function

• Manage and mentor a marketing lead
• Build the foundations for a scalable marketing team
• Define priorities, rituals, and operating principles

Qualifications

• 4 years of experience in B2B marketing, ideally in startups or scale-ups
• French and English fluency
• Proven experience owning content, demand generation, or growth
• Strong writing skills and a clear point of view
• Comfortable working hands‑on while thinking strategically
• Experience working closely with Sales
• Curious, data‑informed, and opinionated
• Comfortable taking risks and being visible

Benefits

• A key leadership role with real ownership
• Direct access to founders and decision‑making
• A rare opportunity to have an entrepreneurial role
• Strong product, unique data, and real market pull
• BSPCE / equity package
• The chance to create a brand that shapes how people think about coaching, leadership, and work