B2B Marketing Director

Overview

As Marketing Director, you will be working closely with the Sales team and refer to Pierre - CCO. Our goal with this recruitment is to move from a mass approach (startups, DNVBs, SMBs) that has served our growth over the past years to an enterprise/consulting approach currently being developed by our team but which requires tailored marketing support.

Key Responsibilities

• Strategic ABM & Demand Gen Architecture : orchestrating “High-Touch” ABM campaigns on your top 200 target accounts (customized content, VIP events, executive briefing books)
• Content Authority & “Enterprise-Grade” Reassurance : Creating “Enterprise-grade” collateral (Security whitepapers, ROI calculators, deep-dive case studies). Building a brand aura so that when we reach out, the prospect already recognizes OnePilot as a thought leader.
• Sales Enablement & Strategic Alignment : build the decks, scripts, and business cases that help them navigate complex, multi-stakeholder sales cycles. Implement intent-data tracking to provide Sales with “warm” opportunities and actionable insights.
• Team Leadership & Operations : Coordinate with external freelancers (Design, PR, Copywriting) with a premium quality standard.
• Partnership : Manage the relationship with our partners (ticketing tools, Back-Office, CRM, acquisition agencies, development agencies, investment funds, etc.)
• Performance measurement : Track, analyze, and report on campaign performance (our marketing funnel metrics include: awareness, engagement, qualified pipeline) with a focus on continuous optimization.

Qualifications

• +6 years in B2B and Account Based Marketing with a proven track record in Enterprise SaaS or high-value complex services (ACV > €100k)
• You are a “Sales-minded” marketer. You prefer one strategic meeting with a CX Director over 1,000 cold clicks.
• Strategic Copywriting: You have an exceptional ability to craft narratives. You can turn complex operational challenges into a compelling vision.
• Experience in the Customer Services industry is not a requirement but you have strong interest in this field to show autonomy.
• Data-Driven: You speak the language of Pipeline, ACV, and CAC/LTV, not just CTRs and likes.
• You have an eagerness to work in a startup team environment, dynamic and ambitious.
• Stellar presenter and comfort with executive-level interaction.
• You are fluent both in French and English.

What We Offer

• A pivote role in a fast-paced environment.
• Competitive salary.
• Flexible remote policy (hybrid, not fully remote).
• HR review twice a year to support your professional growth.
• MacBook, annual team offsites, all-hands and more!