Marketing Manager

Marketing Manager at Okta.

About the role

This position involves developing and executing marketing strategies for Okta's identity and access management solutions. You will be responsible for driving demand and increasing brand awareness within the assigned market. The role requires a strong understanding of B2B marketing principles and the ability to collaborate with various internal teams.

Key facts

Location: Marseille, Provence

Engagement: Full-time

What you'll do

• Design and implement comprehensive marketing campaigns to promote Okta's products.
• Analyze market trends and customer insights to inform marketing initiatives.
• Collaborate with sales, product, and other marketing teams to ensure consistent messaging and strategy.
• Manage marketing budgets and track campaign performance against key metrics.
• Create compelling marketing content, including presentations, website copy, and case studies.
• Organize and participate in industry events, webinars, and conferences.

Requirements

• Proven experience in B2B marketing, preferably within the software or technology sector.
• Demonstrated ability to develop and execute successful marketing programs.
• Strong analytical skills to interpret data and optimize campaign effectiveness.
• Excellent communication and interpersonal abilities.
• Fluency in both French and English.

Skills & tools

• Marketing automation platforms
• CRM software
• Content management systems
• Data analytics tools