Marketing Manager

Position Overview

As Marketing & Events Manager, France, you will be responsible for delivering high-quality, high-impact local marketing initiatives that support the firm’s client, sector, and brand strategies. You will work closely with global and regional teams to adapt global priorities into locally relevant campaigns, manage sponsorships, and plan exceptional client events. This role combines creative thinking with operational excellence to position the firm prominently in the French market and ensure client engagement activities meet strategic goals.

Responsibilities

• Deliver high-impact, locally relevant marketing campaigns.
• Adapt global/regional strategies into France‑specific content and themes.
• Ensure campaigns align with client and sector BD objectives.
• Manage end‑to‑end planning and delivery of campaigns with internal teams.
• Track engagement and feedback to inform future improvements.
• Manage local sponsorships and strategic partnerships.
• Evaluate new opportunities and renewals through a strategic lens.
• Build long‑term relationships with key external partners.
• Ensure branding and messaging align with firm positioning.
• Measure ROI and monitor alignment with visibility goals.
• Leverage digital and social channels to drive engagement.
• Adapt global content for French social media channels.
• Work with communications teams on messaging and delivery.
• Track and improve digital reach and online brand awareness.
• Embed digital best practices in local marketing routines.
• Use insights and metrics to shape marketing strategy.
• Analyse campaign and channel performance against objectives.
• Report on local marketing KPIs with strategic recommendations.
• Gather client and stakeholder feedback to refine future plans.
• Use data to justify investment in marketing initiatives.
• Plan and execute exceptional in‑person and virtual events.
• Coordinate logistics, guest targeting, content, and follow‑up.
• Ensure events reinforce market leadership and client relevance.
• Deliver against KPIs on attendance, engagement, and feedback.
• Collaborate with CRM and BD colleagues for pre/post‑event strategy.
• Collaborate with global teams to adapt and align activity.
• Ensure consistency with global brand standards and templates.
• Engage regularly with global and regional peers to share updates.
• Contribute to best practice libraries and global playbooks.
• Access and localise global tools and frameworks for use in France.

Qualifications

• Proven marketing experience in a professional or corporate environment.
• Track record of delivering campaigns that enhance brand visibility.
• Experience managing sponsorships and assessing strategic fit.
• Strong background in planning and executing business events.
• Hands‑on experience managing social media and digital content.
• Analytical mindset with comfort using data for marketing insights.
• Proficiency with marketing tools and reporting software.
• Collaborative style with experience working cross‑functionally.
• Excellent communication skills in French and English.
• Excellent written and oral skills in French and English.
• Master’s degree (or equivalent).
• Valued: Bachelor’s degree (or equivalent) and at least 10 years of relevant experience.
• Excellent command of Microsoft Office suite, time management, and efficient document management.
• Integrity, respect for confidentiality, ability to work independently and as part of a team.
• Flexible, adaptable to change, calm under pressure, use of common sense, and ability to offer practical solutions.
• Excellent attention to detail and understanding of business challenges and customer expectations.

Key Qualities

• Sociable, Accessible, Excellent communicator, Adaptable, Confident, Dynamic, Professional, Calm, Rigorous, Conscientious and diligent.

EEO Statement

Linklaters is an equal opportunity employer. We recruit on the basis of merit, irrespective of age, disability, gender identity, race or ethnicity, marital status, religion, sex, sexual orientation, or any other status protected by law. Selection decisions and the reasons for those decisions are recorded at each stage.

Additional Notes

This list of duties and responsibilities above is not exhaustive. The role may also include the undertaking of additional tasks as required.