Marketing Lead (Southern Europe)

Requirements

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision‑making
• Brings 5+ years of experience in field marketing, regional marketing, demand generation, or integrated marketing within B2B SaaS or enterprise technology
• Proven track record of shaping marketing strategy specifically for France, with experience handling multiple European markets considered a distinct advantage
• Demonstrates strong commercial judgment when turning broad company priorities into a focused regional plan and making clear execution trade‑offs
• Possesses the agility to operate at different altitudes, seamlessly moving between strategic planning and hands‑on campaign execution
• Exhibits confidence partnering with senior sales stakeholders and influencing cross‑functional teams to drive shared goals
• Strong event leadership and campaign management skills, combined with analytical capabilities to guide investment choices using performance data
• Professional fluency in both English and French is required; proficiency in Spanish or Italian is beneficial

What the job involves

• We’re looking for a Marketing Lead, Southern Europe to lead regional marketing across Southern Europe, with France as the clear priority market and Spain and Italy as important markets within the broader regional scope
• In this high‑ownership role, you will operate like a mini CMO for the region by shaping strategy, influencing go‑to‑market priorities, partnering closely with sales leadership, and building programs that drive pipeline while strengthening Asana’s presence in market
• You will navigate thoughtful prioritization across markets with different levels of maturity, investment, and opportunity, balancing immediate business impact with longer‑term market development
• Lead the Southern Europe regional marketing strategy, focusing execution choices on France as the primary market while supporting broader regional growth through partner‑led and targeted approaches
• Determine the regional marketing plan and mix across owned events, trade shows, customer programs, campaigns, webinars, partner activations, and account‑based motions
• Partner closely with sales leadership and cross‑functional stakeholders to align marketing investments directly to target accounts, priority segments, whitespace opportunities, and pipeline goals
• Own Asana’s end‑to‑end presence at key trade shows and industry events in France and across the region, converting those moments into visibility, engagement, and pipeline opportunities
• Act as the strategic voice of Southern Europe in EMEA and global planning sessions, ensuring campaigns, messaging, and investments reflect local needs and opportunities
• Help shape how Asana and Asana AI show up in Southern Europe through relevant messaging, local customer stories, executive engagement, and strong in‑market execution
• Manage regional budgets, reporting, and performance analysis, utilizing data insights to continuously refine programs and maximize business impact across markets