Marketing Director

The Advocate Group are proud to represent Ariat in their search for a Brand & Marketing Director EMEA.

Ariat is seeking a senior, commercially minded marketing leader to own brand strategy and drive growth across the EMEA region. This role sits on the EMEA senior leadership team and plays a critical part in shaping how the Ariat brand shows up across Europe, working in close partnership with global teams in the US.

As Brand & Marketing Director EMEA, you will be the guardian of the brand and the architect of a cohesive, high-impact marketing strategy across DTC and B2B channels. You’ll lead a high-performing team, balance creative storytelling with commercial delivery, and oversee omnichannel campaigns across equestrian, lifestyle, work, western and denim categories.

Key responsibilities

• Defining and executing the EMEA brand and marketing strategy aligned to global vision
• Leading omnichannel marketing activity across digital, social, PR, content, events and offline
• Driving category growth through insight-led, consumer-focused campaigns
• Owning go-to-market planning, seasonal calendars and campaign performance
• Leading and developing the marketing and events teams
• Managing DTC events and community strategy across key categories
• Partnering closely with Sales, Product, agencies and US Marketing teams
• Monitoring KPIs, budgets, market trends and competitor activity

About you

• Senior marketing leader with 5+ years’ experience, including 3+ years managing teams
• Strong background in brand marketing within a European business
• Deep digital and social marketing expertise
• Proven experience in apparel, footwear or lifestyle brands
• Confident operating at senior leadership level with excellent communication and presentation skills
• Strategic, collaborative and highly execution-focused
• Willing and able to travel across Europe and the US

This is a high-impact leadership role for a strategic marketer who can inspire teams, align stakeholders and deliver meaningful commercial growth for a globally respected brand.

If this sounds like you, please apply now or contact Erin at the Advocate Group.

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age.

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