Marketing Director

As Marketing Director – B2B, you will ensure operational continuity, strategic alignment and delivery of key marketing priorities for Tax Free Shopping at Global Blue. Reporting directly to the Global Blue CMO, you will play a critical role in leading the central B2B marketing team and driving impactful marketing initiatives in close collaboration with senior leadership across the organisation.

Responsibilities

• Ensuring continuity and consistent execution of the existing B2B marketing strategy and operating model under the leadership of the Global Blue CMO.
• Leading and orchestrating the central B2B Marketing team composed of six marketing specialists in an international environment.
• Leading and validating Global Blue’s B2B content creation including white papers, insights, LinkedIn content, webinars and website messaging.
• Driving the creation of sales enablement tools such as sales decks, success cases, product videos and point‑of‑sale marketing materials.
• Overseeing website management, event landing pages and creative deliverables to ensure brand consistency and performance.
• Overseeing CRM usage, and marketing automation strategy to support lead generation, nurturing and performance tracking.
• Coordinating with local marketing communities to ensure alignment and effective deployment of global B2B marketing initiatives.

Qualifications

• A strategic and forward‑thinking leader, able to provide clear direction while ensuring continuity and stability in a complex international environment.
• A confident and inspiring people manager, capable of engaging, motivating and developing teams through trust, clarity and collaboration.
• A strong communicator and influencer, comfortable interacting with senior leadership and aligning multiple stakeholders around shared objectives.
• Hands‑on and execution‑oriented, able to balance strategic vision with pragmatism and a strong sense of ownership.
• Adaptable and comfortable in multicultural environments, adjusting leadership style to different cultures, markets and organisational contexts.
• Experienced in senior B2B marketing roles, having operated within international and matrix organisations.
• Proficient in defining and executing B2B marketing strategies, ensuring consistency across content, channels and geographies.
• Skilled in B2B content development, including white papers, thought leadership, social media, webinars and website content.
• Experienced in sales enablement execution, covering sales presentations, success cases, product videos and point‑of‑sale marketing materials.
• Knowledgeable in CRM and marketing automation tools, supporting lead generation, nurturing and performance measurement.
• Fluent in English, both written and spoken, enabling effective communication at global level; French is a plus.

Contract & Benefits

• Contract type: Fixed‑term contract (at least 9 months), full time
• Location: Levallois‑Perret (hybrid – 3 days remote / 2 days on‑site)
• Start date: As soon as possible
• Salary: Negotiable (fixed base)
• Status: Executive role with people management responsibilities
• Health insurance: 70% employer‑funded coverage
• Transport: 50% reimbursement of Navigo monthly pass
• Meal vouchers: €12 per restaurant voucher (18 vouchers per month)
• Profit sharing scheme