Marketing & Digital Communication Manager — Apprenticeship

Introduction:

The Axiocap Group brings together several complementary brands, experts in the management of corporate legal documentation, both paper and digital.

We are exclusively aimed at legal professionals, accounting professionals, and businesses.

You will work on three brands with a strong identity, supported by Stationery Financial, a historical reference for legal registers printed since 1932, and currently in full marketing structuring.

Each has its own universe, its loyal audience, and a strong potential for development. Your role: contribute to their visibility, impact and marketing performance.

About the position:

You will work under the direction of the Group Marketing Manager, with a real methodological framework and clear objectives: increase visibility and develop sales.

Your missions:

Digital communication

• Management of brands' LinkedIn accounts (creation, planning, publication)
• Writing B2B content adapted to our targets (news, use cases, portraits…)
• Competitive intelligence, best practices and industry trends

Web & e-commerce

• Updating Shopify & Prestashop sites (product pages, banners…)
• Creation or modification of landing pages (for offers, highlights, events…)
• Participation in the improvement of ergonomics and the user journey

Emailing/newsletters

• Creation, sending and follow-up of newsletters (Mailjet and Brevo)
• Segmentation of customer and prospect databases (Excel and CRM)
• Progressive integration of emailing scenarios or targeted campaigns

Creation of visuals

• Creation of simple visuals for the web, emailing and networks (Figma or Canva)
• Respect for the graphic charters and the specificities of each brand

Marketing structuring

• Contribution to the implementation of a coherent communication strategy by brand
• Performance monitoring (openings, clicks, traffic, leads generated)
• Participation in specific transversal actions (events, campaigns, etc.)

Profile sought:

• Master 1 or 2 student in Marketing/Communication/Digital
• Real appetite for the legal, B2B and regulated sector
• Ability to understand technical topics and make them accessible
• Motivation, Rigor, Autonomy and Curiosity are Essential
• Do You Want to Learn and Train Yourself If Necessary

Location:

Paris & partial telework

• Supervision: Group Marketing Manager
• Environment: caring, stimulating, structured with progressive autonomy
• Advantages: meal vouchers and excellent health insurance

Salary according to profile