Global Director Integrated Brand Marketing – Midscale & Economy Brands (F/M/X)

Job Description

Accor, a global leader in hospitality, is looking for a Marketing Campaign Lead to define, structure, and support the transformation of our international group through impactful brand campaigns.

Responsibilities

• Campaign Development & Integration
• Translate brand strategies into clear campaign narratives & frameworks
• Lead the development and launch of new campaigns
• Promote the use of AI solutions for content creation and localisation
• Campaign Continuity & Amplification
• Contribute to the rollout & amplification of key campaigns across regions
• Ensure consistency of messaging and assets across regions
• Ensure alignment on timelines, assets’ list, and priorities
• Cross-Functional Alignment
• Ensure clear communication and alignment across stakeholders : Brand teams, Full-Funnel teams, Regions, All Accor and Publicis
• Facilitate collaboration in a matrix organization
• B2B Communication Support
• Support Sales teams on B2B communication topics
• Help identify needs & contribute to relevant creative asset development

Qualifications

• Master’s degree in Marketing, Communications, Business, or equivalent discipline.
• 10+ years of international marketing experience with experience in brand marketing / integrated campaigns
• Hospitality experience as a plus
• Strong strategic thinking, storytelling and project management skills
• Experience managing external agencies
• Strong communication and stakeholder management in a Global & cross-functional environment
• Fluent in English & French

We encourage all applications, without distinction of gender, so dare to apply!