Marketing Activation Associate - Dolls

Job Description

• Compensation: EUR 41,280 - EUR 49,020 yearly

The Opportunity:

The purpose of this position is to support commercial execution across markets through coordination, reporting, and tracking of events, partnerships, and retail activation. The role ensures effective delivery of initiatives by supporting execution, maintaining organized tracking, and providing visibility on performance.

What Your Impact Will Be:

Execution Support & Coordination:

• Support execution of key brand events assisting with coordination of timelines, deliverables, and materials.
• Support execution of PR partnerships and creator‑led programs in line with defined plans.
• Assist with localisation and rollout of global and regional plans across events, partnerships, and activations.
• Help ensure consistency and quality of execution across consumer and retail touchpoints.

Stakeholder Partnership:

• Support local retail pitches in partnership with Sales and Trade Marketing by preparing materials and coordinating inputs.
• Assist Sales teams with execution of retailer activation and customer‑specific initiatives.
• Help align execution of events, partnerships, and activations with retailer and channel priorities.

Performance & Optimization:

• Track local performance across events, PR partnerships, creator programs, and retail activation.
• Prepare reporting and highlight variances against plans.
• Support analysis of results to identify trends and areas for improvement.

Cross-Functional Support:

• Support coordination with cross‑functional teams across Commercial, Sales, and Trade Marketing.
• Ensure timely and accurate sharing of information across teams.
• Raise observations on local insights and trends related to competitive execution and retail dynamics.

Qualifications

What We’re Looking For:

• 2–3 years of relevant marketing experience, preferably within the FMCG and/or toy industry.
• Tertiary qualification in Commerce, Business, Marketing, or a related discipline.
• Fluent in both French and English.
• Strong analytical and problem‑solving skills with a structured approach to thinking.
• Excellent communication skills with the ability to clearly present insights and recommendations.
• High attention to detail and accuracy.
• Proven ability to manage multiple tasks and competing priorities effectively.
• Collaborative, proactive, and team‑oriented mindset.

Benefits

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in‑person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Equal Opportunity

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.