Marketing Manager- International

Marketing Manager – International

Location: Paris office

Scope: EME & SEAPAC

Team: Marketing

Reports to: International Marketing Director

tarte cosmetics is seeking an experienced International Marketing Manager who will be responsible for collaborating with the Marketing Director to develop, drive & project manage 360 marketing programs for new product launches and existing core heroes within the product portfolio. The role includes execution of launch plans, implementation of strategic marketing initiatives, and creation of marketing assets & content. The ideal candidate is a self‑starter, agile, organized, and possesses both analytical and creative skills, with the ability to work independently and cross‑functionally within the organization as well as with Sephora retailer partners. Beauty experience highly preferred.

Key Responsibilities

• Drive ideation, execution & project management of 360 marketing plans for new launches by working cross‑functionally with teams including Trade Marketing, Digital Marketing, PR, Social, Influencer, Education, Events & Sephora retail partners.
• Develop & refine brand & product messaging, ensuring key messaging is consistent across all customer touchpoints and curated for each market.
• Lead localization of marketing copy & education materials for the international landscape.
• Develop clear & thoughtful creative briefs for content, trade & social media teams to create best‑in‑class assets.
• Drive & contribute to content creation process with clear feedback & strategic direction.
• Lead understanding, execution & optimization of paid media campaigns (digital, social, retail media) in collaboration with internal & external partners.
• Support international retail, PR, influencer, and event initiatives.
• Secure & optimize marketing support across Sephora channels (media, CRM, social, in‑store, digital).
• Support development & activation of CRM strategies in partnership with Sephora, focused on recruitment, retention, and engagement.
• Manage international marketing calendars, timelines, and cross‑functional deliverables.
• Analyze sales data, industry trends, product reviews & competitive research to identify actionable insight.

Profile

• 5–7+ years of marketing experience, preferably in beauty, fashion, or consumer goods.
• Proven experience managing international markets and go‑to‑market processes.
• Strong project management & cross‑functional collaboration skills.
• Strong understanding of paid media, performance marketing, & campaign optimization.
• Experience working closely with retail marketing teams, ideally Sephora.
• Highly organized, detail‑oriented & deadline‑driven.
• Advanced proficiency in Excel (analysis, tracking, reporting) & PowerPoint (clear, executive‑ready decks).
• Ability to balance global strategy with local market needs & comfortable managing multiple markets simultaneously.
• Excellent communication skills, fluent in English (written & spoken).