Market Unit Business Development & Sales Strategy Director, France

Market Unit Business Development & Sales Strategy Director, France

Reporting to: CEO, France Market Unit, and a key member of the Executive Committee.

Key Relationships: France CEO, Executive Committee, Sales, Marketing and Product leaders in France, Europe and Global teams.

Business area: Commercial Team Leadership responsibility: 9 direct reports.

Role Summary

This role is responsible for shaping and delivering the business development and sales strategy for the Brink’s France Market Unit. The postholder leads sales, business development and transformation initiatives across all 7 lines of business and legal entities, driving sustainable growth, strengthening customer relationships and partnerships, and ensuring strategic projects are delivered with measurable business impact.

Key Responsibilities

• Commercial Leadership
  • Define and lead the commercial go‑to market strategy for the France Market Unit, ensuring alignment with business priorities and growth targets.
  • Translate market insight, customer needs and competitive trends into clear commercial actions and innovative solutions.
  • Deliver agreed commercial targets and contribute directly to revenue growth, profitability and market share expansion.
• Leadership and Team Management
  • Lead, develop and inspire a high‑performing team, creating accountability, collaboration and focus on results.
  • Set clear priorities, delegate effectively and ensure strong execution across the function.
  • Maintain open communication, support individual development and foster engagement around shared objectives.
• Business Development, Communication and Influence
  • Reinforce C‑level strong relationships with key customers, partners and internal stakeholders to accelerate business growth and long‑term value creation.
  • Build strategic, technology‑led partnerships with leading hedge players to accelerate product innovation and drive diversified revenue growth.
  • Actively represent the business in strategic meetings, customer engagements, events and leadership forums.
  • Evaluate and shape business cases, define delivery plans and ensure execution against objectives, timelines and budgets.
• Sales Strategy, Revenue Growth Initiatives
  • Lead and influence enterprise decision‑making by developing and executing clear sales incentives plans and go‑to‑market plans, driving measurable revenue growth through prioritized initiatives and effective conversion of market opportunities.
  • Drive, coordinate and implement the agreed Sales Strategy across all lines of business and legal entities.
  • Lead transformation and development projects that support the company’s strategic revenue growth playbook.
  • Promote disciplined project governance and a culture of continuous improvement across the organisation.
  • Drive proactive internal communication and stakeholder engagement to ensure adoption and commitment to change.

Candidate Experience and Background

Significant leadership experience in strategic commercial, sales, business development and transformation roles within a complex business environment ideally within B2B banking, financial services, fintech, payments solutions.

Strong track record of delivering growth, leading change and driving strategic initiatives with direct measurable outcomes.

Experience operating at executive level, with the ability to influence senior stakeholders and work effectively across matrix structures.

Capabilities: strategically and commercially minded, translating market insight into business cases, numbers and results; strong leadership capability; excellent communication, stakeholder management, presentation and influencing skills; strong project leadership skills, managing multiple priorities and delivering at pace.

Personal style: collaborative, credible and resilient, hands‑on approach and focus on results; customer‑focused and externally oriented, strong sense of accountability and ownership; comfortable operating in a fast‑paced, evolving environment.

Key Information

• Location: Paris, France
• Languages: Fluent English and French required; additional European languages are an advantage
• Employment type: Full‑time
• Travel: Regular travel across France, with some European and global meetings
• Flexibility: Flexible working hours to meet business and project requirements

Closing Date

20th July

Equal Employment Opportunity Statement

Brink’s is proud to be an equal opportunity employer. If you need reasonable accommodations/adjustments during the hiring process, please let your recruiter know—we’re here to support you every step of the way.