Market Unit Business Development & Sales Strategy Director, France

About Brink’s

Established in 1859, The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewellers, and other commercial operations. Our network of operations in 52 countries serves customers in more than 100 countries.

We believe that our team should be reflective of the customers we serve every day around the world. We build a sense of belonging so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

Role Overview

Role Title: Market Unit Business Development & Sales Strategy Director, France

Reporting to: CEO, France Market Unit and a key member of the Executive Committee

Key Relationships: France CEO, Executive Committee, Sales, Marketing and Product leaders in France, Europe and Global teams

Business area: Commercial

Team Leadership responsibility: 9 direct reports

Job Summary

This role is responsible for shaping and delivering the business development and sales strategy for the Brink’s France Market Unit. The postholder leads sales, business development and transformation initiatives across all 7 lines of business and legal entities, driving sustainable growth, strengthening customer relationships and partnerships, and ensuring strategic projects are delivered with measurable business impact.

Key Responsibilities

• Define and lead the commercial go-to-market strategy for the France Market Unit, ensuring alignment with business priorities and growth targets.
• Translate market insight, customer needs and competitive trends into clear commercial actions and innovative solutions.
• Deliver agreed commercial targets and contribute directly to revenue growth, profitability and market share expansion.
• Lead, develop and inspire a high‑performing team, creating accountability, collaboration and focus on results.
• Set clear priorities, delegate effectively and ensure strong execution across the function.
• Maintain open communication, support individual development and foster engagement around shared objectives.
• Reinforce C‑level strong relationships with key customers, partners and internal stakeholders to accelerate business growth and long‑term value creation.
• Build strategic, technology‑led partnerships with leading hedge players to accelerate product innovation and drive diversified revenue growth.
• Represent the business in strategic meetings, customer engagements, events and leadership forums.
• Evaluate and shape business cases, define delivery plans and ensure execution against objectives, timelines and budgets.
• Lead and influence enterprise decision‑making by developing and executing clear sales incentives plans and go‑to‑market plans.
• Drive, coordinate and implement the agreed Sales Strategy across all lines of business and legal entities.
• Lead transformation and development projects that support the company’s strategic revenue growth playbook.
• Promote disciplined project governance and a culture of continuous improvement across the organisation.
• Drive proactive internal communication and stakeholder engagement to ensure adoption and commitment to change.

Candidate Experience and Background

• Significant leadership experience in strategic commercial, sales, business development and transformation roles within a complex business environment, ideally within B2B banking, financial services, fintech or payments solutions.
• Strong track record of delivering growth, leading change and driving strategic initiatives with direct measurable outcomes.
• Experience operating at executive level, with the ability to influence senior stakeholders and work effectively across matrix structures.

Capabilities

• Strategic and commercially minded, with the ability to translate market insight into business cases, numbers and results.
• Strong leadership capability, with experience building high‑performing teams and leading through change.
• Excellent communication, stakeholder management, presentation and influencing skills.
• Strong project leadership skills, with the ability to manage multiple priorities and deliver at pace.

Personal Style

• Collaborative, credible and resilient, with a hands‑on approach and a focus on results.
• Customer‑focused and externally oriented, with a strong sense of accountability and ownership.
• Comfortable operating in a fast‑paced, evolving environment.

Location & Requirements

• Location: Paris, France
• Languages: Fluent English and French required; additional European languages are an advantage.
• Employment type: Full‑time
• Travel: Regular travel across France, with some European and global meetings
• Flexibility: Flexible working hours to meet business and project requirements
• Closing date: 20th July