Market Access Director - EMEA

Overview

The Market access director EMEA is responsible for executing, adapting, and operationalizing the global market access & reimbursement strategy across EMEA healthcare systems. The role owns regional access outcomes, including payer, HTA & physician engagement, translating global strategy into country-level coverage, reimbursement, patient referral enablement, and stakeholder alignment.

Responsibilities

• Strategy execution & regional ownership
• Execute global market access & reimbursement strategy across EMEA markets.
• Propose regional indication & country prioritization based on feasibility, readiness, & impact.
• Own end-to-end regional execution, from strategy deployment to measurable outcomes.
• Act as the regional decision-maker within the global strategic framework.
• Coverage & reimbursement (EMEA) – Implement and optimize coverage pathways across diverse EMEA payer systems.
• Lead country-level reimbursement strategy, including inpatient/outpatient pathways.
• Manage payer negotiations, coverage policies, and reimbursement optimization.
• Monitor and respond to local access barriers and policy changes.
• Coding & Financing – Execute coding strategies (e.g. DRG, procedure codes, bundled payments) at country level.
• Map and operationalize country-specific financial flows and hospital economics.
• Identify and resolve structural or operational coding and funding gaps.
• Support hospitals with practical deployment of access solutions.
• Evidence, HEOR & value deployment – Localize and deploy the value proposition and global value dossier.
• Identify local evidence and HEOR needs aligned with payer expectations.
• Support country-specific RWE generation and evidence implementation.
• Ensure value messages are operational, credible, and payer-relevant.
• Payer, HTA, public affairs & physician / referral engagement – Lead operational payer and HTA engagement at country and regional level.
• Execute public affairs actions in alignment with global strategy.
• Lead physician and KOL engagement and actively structure, educate, and operationalize patient referral pathways for proton therapy, in alignment with payers, centers, and coverage requirements.
• Regional enablement & governance – Reports to the global market access lead, with dotted line to regional lead; Manage regional consultants and external partners; Own regional budget execution and resource allocation.

You have

• Strong market access experience across EU healthcare systems.
• Demonstrated expertise in EMEA reimbursement, HTA, and payer engagement.
• Proven ability to operate in complex, multi-country environments.
• Experience working in oncology, radiotherapy, or high-value medical device.

And you are

• Highly organized, able to manage complexity across multiple countries.
• Autonomous and resilient, comfortable operating without pre-existing frameworks.
• Collaborative and diplomatic, able to build alignment across diverse stakeholders.
• Comfortable acting as a regional integrator between global strategy and local execution.
• Open-minded, pragmatic, and solutions-oriented.
• Strong communicator, able to engage confidently with internal and external stakeholders.
• Based in Europe, with the ability to travel across EMEA markets as needed.