Regional Marketing Manager Microbiology (FAST) - EMEA

Job description:

Overview

We are looking for a Regional Marketing Manager Microbiology (FAST) - EMEA who will work and grow within the Clinical Operations department.

The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 20–30% across the region.

Responsibilities

You support the development and execution of the EMEA marketing strategy for the Microbiology Fast solutions (VITEK REVEAL, BACT/ALERT VIRTUO, VITEK MS PRIME, BIOFIRE BCID2). Operating under the guidance of the Regional Franchise Lead Microbiology, you ensure local market activation, cross-cluster coordination, and continuous insight flow between the field, regional leadership, and Global Product & Market Management.

You translate global strategic intent into actionable regional programs, optimize Fast Microbiology portfolio performance, enable effective launches, and support countries in driving commercial impact across a diverse EMEA region.

Your main missions will be the following:

Regional Strategy & Planning

• Implement regional Fast Microbiology marketing initiatives aligned with franchise priorities.
• Adapt global frameworks and content to EMEA needs; ensure clarity and relevance for cluster and country teams.
• Consolidate market feedback, competitive intelligence, customer insights; feed into regional plans and LCM inputs.
• Support business reviews, annual planning, and market prioritization for Fast Microbiology.

Launch Management

• Coordinate regional launch execution and readiness (messaging, tools) in line with Launch Excellence.
• Track activation metrics and business performance; assess risks, propose corrective actions.
• Maintain pipeline visibility and support lifecycle management.

Global & Local Collaboration

• Act as liaison between Global Product & Market Management and cluster/country marketing teams.
• Ensure consistent use of messaging, positioning, value propositions, and clinical evidence.
• Facilitate best-practice sharing (communities of practice).

Operational Effectiveness

• Support creation/localization of assets and campaigns by Global/Regional/Local MarCom.
• Monitor usage and impact of materials; prepare presentations, dashboards, and reviews.

Drive & Management by Influence

• Collaborate across clinical, medical, market access, sales excellence, and commercial operations.
• Build trust-based relationships across clusters; drive alignment without direct authority.

Qualifications

• You hold a Master’s degree in Marketing, Life Sciences, Business, or a related discipline.
• You bring 3–5 years of marketing experience within the IVD sector, ideally with exposure to Microbiology diagnostics, ID&AST market (incl. Fast AST), customer needs and trends knowledge.
• Experience in internationally distributed or cross‑country roles is considered an asset.
• You demonstrate strong marketing execution capabilities, coupled with solid analytical skills and business acumen.
• You thrive in a matrix organization and excel at driving cross‑functional collaboration.
• You possess excellent communication abilities and proven project management skills.
• You are fluent in English, with additional European languages viewed as an advantage.
• You are willing to travel across the EMEA region (approximately 20–30%).