Head of Marketing Strategy

About Smartbox

We exist to be the go-to companion, empowering everyone to transform their free time into experiences. At Smartbox Group, we believe that real-life experiences help us thrive, connect, and become the best versions of ourselves.

With nearly 15,000 different products across leisure themes — Stays, Wellness, Adventure, Gastronomy — we allow people to enrich their lives with moments of sharing, emotions, and unforgettable memories.

Present in 11 countries, Smartbox Group employs over 700 people across Europe and works with more than 40,000 trusted partners, including hotels, restaurants, wellness centres, and outdoor activity providers.

Living more than owning, sharing more than having — this is more than ever a fundamental trend in our society, and it’s exactly what Smartbox offers.

The Role

We are looking for a Marketing Strategist with a consulting background from a top-tier strategy firm with hands-on experience in market research, sizing and definition who has worked on retail brands and/or in the travel industry.

For the last 20 years consumer habits and the market of experiences changed multiple times, but we haven’t. This presents an extraordinary opportunity to grow the experience gifting category and as Marketing Strategist in HQ Marketing team you will be central to driving it.

You will be working with company leadership to identify and size market opportunities, define customer-centric strategies, shape the product, offer and the future of experience gifting. You will be a self starter with years of experience and proven track record of creating winning marketing strategies which result in tangible business outcomes.

Key Responsibilities

• Own the marketing strategic foundation
• Own the definition of ICP, target audiences, and customer segmentation
• Analyze customer needs, behaviors, and decision drivers across international and hyper-local markets
• Conduct deep market and category analysis to identify structural trends, growth levers, and risks
• Define and size the Total Addressable Market (TAM) for priority opportunities
• Quantify business and revenue potential, including short-, mid-, and long-term growth scenarios
• Ensure consistent interpretation and use of audience and market data across all Business Units

• Define the value proposition, positioning and offer direction
• Define and refine the value proposition by audience and use case in retail and online
• Define brand and product positioning among strategic audiences, including key differentiators and reasons to believe
• Define the product and offer strategy
• Direction based on the market opportunities and customer insight
• Support definition of price positioning and price points, in collaboration with trading and commercial teams
• Ensure the value proposition and offer are consistent across all distribution channels

• Guide the implementation and stakeholders collaboration
• Challenge existing assumptions and proposals using data, insights, and customer perspective
• Identify gaps in insights, data, or capabilities and recommend research or analysis to close them
• Partner with analytics and insights teams to improve customer, market, and performance visibility
• Support prioritization of initiatives based on strategic fit, impact, and feasibility
• Contribute inputs to annual planning, budgeting, and forecasting processes
• Monitor performance of strategic initiatives and adjust recommendations based on results
• Ensure learnings from tests, pilots, and campaigns are captured and scaled where relevant

About You

We’re looking for someone who not only has the right skills but also embodies our guiding principles:

• The Owner – You take accountability, act with integrity, and treat challenges as opportunities.
• The Ambitious Maverick – You bring bold ideas, challenge the status quo, and are unafraid to take smart risks.
• The Radical Optimist – You maintain a solutions-focused mindset, inspiring others with your positivity and resilience.
• The Connector – You build authentic relationships, foster collaboration, and create space for diverse voices to thrive.

Skills & Experience

• 8-10 years of professional experience, including at least 3 years in management consulting with a top strategy firm
• Proven experience in marketing strategy, market sizing, and customer experience-driven projects
• Strong analytical, strategic thinking, and presentation skills
• Experience in work with retail as well as digital products
• Experience with experience and leisure travel platforms, D2C marketplaces, hospitality is highly welcome
• Excellent communication and stakeholder management skills

What We Offer

• Competitive salary and bonus scheme.
• Opportunities for growth and development in line with our mission to unbox potential.
• A culture built on curiosity, ambition, optimism, and connection.