Head of Marketing (f/m/x)
About The Company
Tomorrow University: A Next-Generation University for Impactful Careers.
Education is the most powerful lever for driving the transition to a sustainable society. That’s why we’ve built a university dedicated to educating and empowering the change‑makers of tomorrow. We offer accredited degree programmes designed to equip learners with 21st‑century competencies while providing access to a world‑class network of experts to maximise their impact.
As a remote‑first institution, we use technology and AI to enable flexible, personalised learning – accessible from anywhere in the world.
We are proud to be the first EdTech start-up in Europe with a fully state‑recognised university licence and to be ranked among the Top 20 EdTech startups globally.
Our Inspiration
We believe that transforming education requires re‑thinking how we teach. At Tomorrow University, we move beyond the traditional, teacher‑centred approach and embrace a student‑centric learning model. Our goal is to equip learners with the essential skills and mindset needed to create global impact, supported by a vast network of change‑makers.
Our Mission
At Tomorrow University, we leverage science and technology to enhance learning while fostering a global community for continuous growth and impact. Our students learn by applying their knowledge to real‑world challenges and engaging with world‑class educators, mentors, and partners from around the globe.
Be aware that all of our positions are completely Remote but our working hours are Central European Time (+/- 2h)
About The Role
We are looking for a revenue‑driven Marketing Leader to scale Tomorrow University of Applied Sciences to the next stage of growth.
You will take full ownership of our marketing engine across performance marketing, website & SEO, social media, CRM & lifecycle, and international agent partnerships. Your mandate is clear: turn positioning into pipeline, pipeline into enrollments, and marketing into measurable revenue growth.
Tomorrow University is a state‑recognised, fully remote university focused on impactful careers at the intersection of sustainability, entrepreneurship, and technology. We are scaling revenue and building the leading AI‑native university in Europe. A key objective for this role is to strengthen our brand authority and increase the share of organic traffic.
This is a strategic leadership position with direct accountability for growth, efficiency, and performance.
You will report directly to the CEO and work in close partnership with Sales and Finance to build a unified revenue organisation.
Your Main Tasks Will Include
- Revenue & Growth Ownership
- Own marketing‑attributed revenue, CAC, and pipeline contribution
- Define and execute a scalable full‑funnel strategy from first touch to enrollment
- Align marketing and sales into a unified revenue engine
- Build reliable forecasting and performance reporting
- Brand, Trust & Market Authority
- Build Tomorrow University’s brand as a credible and trusted institution in higher education
- Develop initiatives that strengthen academic credibility, employer recognition, and alumni success stories
- Increase visibility and authority of the university, its faculty, and its founders in key markets
- Drive thought leadership and high‑quality storytelling that positions Tomorrow University as a category leader
- Strengthen brand trust across website, social media, and external partnerships
- Channel & Budget Strategy
- Allocate and optimise a multi seven‑figure annual marketing budget
- Drive performance marketing across paid search and paid social
- Build and scale the international agent and affiliate channel
- Oversee website strategy, SEO, and conversion optimisation
- Increase the share of organic traffic through strong content, SEO, and brand‑driven demand
- Lifecycle, Systems & Optimisation
- Build and optimise CRM, nurturing, and lifecycle automation
- Integrate AI and automation into marketing workflows
- Establish clear KPI ownership across the funnel
- Drive structured experimentation and CRO initiatives
- Leadership & Organisational Development
- Lead and develop a multidisciplinary marketing team
- Set clear priorities and performance standards
- Build a high‑accountability, data‑driven culture
- Ensure strong cross‑functional collaboration with Sales and Finance
What We Are Looking For
- Growth & Commercial Expertise
- 7+ years of experience in performance‑driven marketing leadership roles
- Proven track record of scaling revenue in digital, education, SaaS, or subscription‑based businesses
- Strong expertise in paid acquisition, funnel strategy, and lifecycle marketing
- Experience managing and optimising multi‑million euro marketing budgets
- Demonstrated success improving conversion rates, scaling demand, and lowering CAC
- Strong understanding of how brand, organic growth, and performance marketing work together to drive sustainable revenue
- Brand, Trust & Strategic Thinking
- Experience building and scaling a strong brand that drives credibility and demand
- Ability to strengthen trust, reputation, and authority in competitive markets
- Experience developing thought leadership, storytelling, and brand positioning strategies
- Ability to translate positioning and brand strategy into measurable growth outcomes
- Strong understanding of organic growth, SEO, and brand‑driven demand generation
- Analytical & Systems Thinking
- Strong analytical mindset and comfort with forecasting and marketing performance metrics
- Experience building structured reporting, dashboards, and KPI systems
- Ability to diagnose funnel bottlenecks and prioritise high‑impact initiatives
- Data‑driven decision‑making approach combined with strong business judgment
- Leadership & Execution
- Experience leading and developing multidisciplinary marketing teams
- Ability to build clear ownership across channels, funnel stages, and markets
- Clear communication, prioritisation, and decision‑making skills
- Ability to balance strategic thinking with hands‑on execution
- Strong ownership mentality and results orientation
- International & Innovation Mindset
- Experience in multi‑market or international growth environments
- Entrepreneurial mindset with high ambition and strong execution focus
- Interest in AI‑native marketing systems, automation, and modern growth practices
- Passion for building a mission‑driven education company and scaling its global impact
What Matters To Us
- Ownership & Independence – You take initiative and get things done
- Collaborative Mindset – You enjoy working across teams and disciplines
- Clear & Thoughtful Communication – You know how to adapt your message to different audiences
- Integrity, Curiosity & Growth – You’re honest, open‑minded, and always looking to learn
- Proactivity & Drive – You bring energy and momentum to your workCommitment to Execution – You don’t just dream big—you make things happen
- Passion for Sustainability, Entrepreneurship & Technology – You care deeply about building a better future