Head of Link Building

We’re looking for a talented Head of Link Building with deep expertise in off-page SEO and link-building strategy , and — just as importantly — a proven ability to lead, manage, and scale teams . In this role, you’ll be responsible for overseeing and mentoring a large link-building team (40+ managers), setting clear processes, performance benchmarks, and quality standards. You’ll work closely with managers and link builders to drive accountability, motivation, and continuous improvement across the team. If you enjoy owning link-building strategy, coaching high-performing teams, and driving measurable SEO results for multiple clients at scale, this could be the perfect opportunity for you. Your Background You have experience managing link-building operations within a digital marketing company. You’re not just tech-savvy— you’re also a great communicator and natural leader who can inspire, guide, and align your team toward success. As Head of Link Building, you will oversee link-building strategy execution, process optimization, and team management, while ensuring alignment with the company’s broader vision and goals. We’re looking for someone who can be the \"glue\" connecting our people, processes, and priorities. What You’ll Do Oversee and manage a team of full-time and part-time Link Building Specialists Set and monitor monthly KPIs for Account Managers and Assistant Account Managers Review and approve link prospects based on company quality standards Collaborate with the SEO Manager on strategy, target pages, and anchors Coordinate with the Content Manager to deliver and publish guest posts Train, motivate, and support your team to consistently hit their goals Continuously improve link-building systems, outreach methods, and performance tracking Stay updated with SEO trends and continuously develop your expertise What We’re Looking For Proven experience in link-building mana