Head of E-commerce

Job overview

As blackcrows continues to expand globally, we are seeking a Head of E-commerce to lead the next phase of our direct‑to‑consumer growth.

This role sits at the intersection of commerce, brand, and technology , with full ownership of the performance and evolution of blackcrows’ digital business.

The Head of E-commerce will define and execute a best‑in‑class DTC strategy, driving revenue growth while delivering a seamless and premium customer experience aligned with the brand’s identity.

This is a highly impactful role requiring strong commercial acumen, operational excellence, and a deep understanding of digital ecosystems .

Key responsabilities

1. E-commerce Strategy & Business Performance

• Own and drive blackcrows’ global DTC e-commerce strategy , aligned with brand positioning and international growth objectives.
• Own overall digital business performance (revenue, conversion rate, AOV, retention, profitability).
• Build and manage the commercial calendar (product launches, seasonal moments, activations) in close collaboration with Product, Marketing, and Creative/Product teams.
• Ensure the balance between brand storytelling, product experience, and commercial performance across the digital channel.
• Full ownership of the DTC P&L , including revenue growth, margin, and profitability.
• Identify opportunities to scale DTC while maintaining strong relationships with wholesale partners.

2. Digital Operations & Commercial Execution

• Oversee day‑to‑day e‑commerce operations : product catalog, online merchandising, pricing consistency, and stock availability.
• Ensure smooth execution of product launches, seasonal drops, and high‑traffic moments .
• Coordinate closely with Supply Chain, Logistics, and Customer Service to ensure operational excellence and premium customer experience.
• Drive continuous improvement of site performance , conversion, and user experience through data‑driven optimization and testing.
• Continuously improve the end‑to‑end digital customer journey , from discovery to post‑purchase experience.

3. Acquisition & Performance Growth

• Define and lead the digital acquisition strategy across paid media, organic channels, partnerships, and community initiatives.
• Supervise performance marketing initiatives with external partners.
• Balance growth, profitability, and brand integrity in all acquisition efforts.
• Monitor and optimize key performance metrics including CAC, ROAS, LTV, retention, and cohort performance .
• Identify new growth opportunities across markets and digital channels.
• Own and evolve blackcrows’ digital ecosystem , with Shopify at its core.
• Oversee CRM infrastructure, payments, analytics, OMS integrations, and third‑party tools.
• Work closely with external technical resources to define the digital roadmap, architecture, and priorities .
• Ensure the platform remains scalable, reliable, secure, and data‑driven .
• Act as the business owner translating commercial and customer needs into technical priorities .

5. CRM & Customer Lifecycle

• Drive retention, repeat purchase, and customer lifetime value through best‑in‑class CRM and lifecycle strategies.
• Oversee CRM execution and lifecycle marketing initiatives.
• Ensure CRM is fully integrated into the commercial calendar and brand storytelling .
• Leverage customer data and insights to inform product, marketing, and experience decisions .

Success in the role (12-18 months)

• Accelerate e‑commerce as a significant and fast‑growing revenue channel
• Build a scalable and high‑performing digital ecosystem
• Deliver a seamless, premium omnichannel customer experience
• Strengthen data capabilities and performance visibility

Profile

We are looking for a leader who combines strategic thinking, operational excellence, and strong brand sensitivity .

Experience

• 7–10 years of experience in digital commerce / e‑commerce roles
• Strong experience in DTC consumer brands , preferably in premium, outdoor, sports, or lifestyle industries
• Proven experience scaling Shopify ecosystems
• Strong understanding of digital acquisition, retention, loyalty, and performance marketing
• Experience managing cross‑functional projects across tech, marketing, and operations

Skills

• Strong commercial and analytical mindset , with a clear focus on performance and outcomes
• Ability to translate brand vision into commercial execution
• Deep understanding of digital customer journeys and performance levers
• Comfortable working in entrepreneurial environments
• Strong leadership skills
• Collaborative mindset and ability to work beyond silos
• “Excellence in execution” mindset , rigor and attention to details
• Creativity and innovation : the ability to think outside the box by proposing new ideas that help improve the customer’s experience while taking in account the company’s stakes.
• Fluent in English and French

Contract & conditions:

Contract: permanent, full time

Location: Paris (1er)

What we offer

• The rare opportunity to participate in the development of a fast‑growing international brand
• The chance to join a passionate, committed and multicultural team the chance to work with iconic outdoor products
• Strong core values that make up our DNA as a company: fairness and caring, team spirit, positive attitude, open‑mindedness, ski/outdoor culture

blackcrows is committed to providing a working environment that promotes diversity, inclusion and equal employment opportunity regardless of race, colour, gender, age, creed, religion, national or ethnic origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and expression, or any other legally protected status.

We also believe that fairness and diversity foster creativity and effectiveness, which in turn enhance Black Crows' performance in a sustainable way. We are committed to reflecting the society in which we live and the diversity of our customers.

We are committed to preventing all forms of discrimination and we need our employees to join us in this responsibility.