Head of CRM & Marketing Cloud

About the role

Join Ayvens as the Head of CRM & Marketing Cloud to lead the strategic direction and operational execution of CRM (Salesforce) and marketing cloud initiatives within the organization. This role is critical in ensuring seamless integration across the recently merged ALD Automotive and LeasePlan initiatives, enhancing customer engagement and optimizing marketing processes.

Responsibilities

• Provide strategic leadership and technical guidance to the CRM & marketing cloud team.
• Lead integration efforts of ALD Automotive and LeasePlan’s CRM and marketing systems, ensuring data migration and interoperability.
• Oversee the full software development lifecycle for CRM and marketing cloud solutions, delivering applications on time, within budget, and to high quality.
• Collaborate with product and architecture teams to align solutions with the organization’s technology strategy.
• Lead, mentor, and develop a high‑performing engineering team, fostering a culture of collaboration and continuous improvement.
• Manage vendor relationships, ensuring compliance with quality and security standards.
• Establish and enforce quality assurance practices and conduct code reviews.
• Identify and mitigate risks to ensure successful project delivery.
• Work cross‑functionally with business stakeholders, project managers, and technical teams to align efforts with organizational goals.

Qualifications

• Strong technical leadership with an innovative mindset in CRM (Salesforce) and marketing cloud solutions.
• Experience in strategic planning, DevOps, architecture, AI, machine learning, and budgeting.
• Proven ability to lead high‑performing teams and engage stakeholders at all levels.
• Excellent communication, interpersonal, and public speaking skills.
• Strategic thinker with strong business acumen and analytical capabilities.
• Familiarity with current technological trends and business concepts.
• Strong problem‑solving aptitude and ability to thrive in a dynamic environment.
• Bachelor’s or Master’s degree in Computer Science, Engineering, or a related field.
• Strong knowledge of security and scalability in CRM (Salesforce) and marketing platforms (SF Marketing Cloud).
• 8+ years of experience in software engineering, particularly in enterprise‑level applications and systems.
• Demonstrated success in leading software development teams and delivering complex projects.
• Proficient in SQL, ETL, .NET, and other relevant technologies.
• Experience with Agile or iterative development methodologies.
• Understanding of industry‑specific regulations and compliance standards is advantageous.
• Fluent in English.

Benefits

Competitive salary, comprehensive benefits, professional growth opportunities, and a positive work environment that encourages collaboration and innovation.