Global CRM Manager - Peugeot

Department: Brand Experience & Marketing Performance

Global Peugeot is looking for a Global CRM Manager to lead and scale our data‑driven CRM strategy across international markets . If you’re passionate about customer data, omnichannel journeys, and brand experience, this role puts you at the heart of our transformation.

Responsibilities

You will design, orchestrate, and optimise global CRM strategies and campaigns , ensuring consistency, performance, and innovation across markets. Working closely with local teams, agencies, and channel experts, you’ll embed CRM into a true omnichannel activation plan , strengthening customer engagement and loyalty worldwide.

• Define and deploy the global CRM strategy to drive loyalty and lead generation
• Pilot CRM campaigns , customer journeys, newsletters, and contact plans across markets
• Leverage customer data to build smart audiences, personalize communications, and optimize performance
• Monitor and steer CRM KPIs, presenting clear insights and improvement actions
• Lead CRM innovation: automation, personalization, AI, CDP activation, WhatsApp & social CRM
• Support and upskill local markets through guidelines, workshops, and best‑practice sharing
• Ensure data quality, GDPR compliance , and effective use of martech tools (Salesforce, Marketing Cloud, CDP)

Candidate's profile

• Master’s degree (or equivalent) with 10+ years’ experience in Marketing with strong CRM expertise
• Solid knowledge of SaaS martech environments (Salesforce, Adobe, HubSpot, etc.)
• Data‑driven mindset - curious about analytics and open to learning SQL (AI‑assisted)
• Fluent in both English and French

What makes you stand out

• Strategic, hands‑on, and results‑oriented
• Strong stakeholder and project management skills
• Analytical, creative, and customer‑centric
• Comfortable working in complex, international environments

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.