Growth Marketing, Lead Generation Manager

Responsibilities

• Build and execute multi-channel lead generation strategies targeting enterprise accounts
• Generate qualified inbound and outbound pipeline through campaigns, partnerships, events, and digital channels
• Design and optimize account-based marketing (ABM) initiatives
• Develop scalable acquisition funnels across paid, organic, email, and outbound channels
• Own experimentation across acquisition channels and continuously optimize CAC, conversion, and engagement metrics
• Launch and manage performance marketing campaigns (LinkedIn, Google, content syndication, etc.)
• Drive SEO and content growth initiatives focused on AI, automation, and enterprise transformation
• Own marketing reporting, attribution, and funnel analytics
• Track and improve campaign performance using data-driven insights
• Manage CRM and marketing automation workflows
• Build dashboards and reporting frameworks to support strategic decisions

Requirements

• 4+ years of experience in growth marketing, demand generation, lead generation, or B2B SaaS marketing
• Strong understanding of enterprise sales cycles and outbound/inbound acquisition strategies
• Experience scaling pipeline generation in high-growth startup environments
• Hands-on experience with CRM and marketing tools such as HubSpot, Salesforce, Apollo, Clay, Lemlist, or similar
• Strong analytical mindset with experience tracking funnel metrics and campaign performance
• Excellent written and verbal communication skills
• Ability to operate autonomously in fast-paced, ambiguous environments
• Strong interest in AI, developer tools, enterprise software, or emerging technologies.

ATS Optimization Keywords

Hard Skills

• lead generation
• account-based marketing
• performance marketing
• SEO
• campaign performance tracking
• funnel analytics
• data-driven insights
• acquisition funnels
• multi-channel strategies
• conversion optimization

Soft Skills

• analytical mindset
• written communication
• verbal communication
• autonomy
• adaptability
• strategic decision-making
• problem-solving
• collaboration
• creativity
• time management