Demand Generation Lead

Responsibilities

• Develop and implement demand generation strategies aligned with business objectives and revenue targets
• Plan, execute, and optimize multi-channel campaigns (email, webinars, content syndication, social media, paid media, and events)
• Drive top-of-funnel lead generation and implement nurturing programs to move prospects through the sales funnel
• Build and organize lead flow through website optimization (CTAs, landing pages, conversion paths)
• Manage campaign budgets and allocate resources effectively to maximize ROI
• Analyze campaign performance and use data-driven insights to optimize efforts
• Collaborate with Product Marketing to develop compelling content, offers, and messaging
• Coordinate with third-party agencies to execute content, events, and syndication programs
• Ensure consistent branding and positioning across all demand generation initiatives
• Own the demand gen tech stack: MarkOps platforms, ABM tools and marketing analytics tools
• Stay current with the latest demand generation technologies and trends

Requirements

• Enterprise B2B SaaS Demand Gen Experience: Proven track record in demand generation for enterprise software, including ABM campaigns, email marketing, social media (including influencer marketing and growth hacking), SEO, and PPC
• Marketing Stack Expertise: Hands-on experience setting up and managing MarkOps platforms, ABM tools, marketing analytics
• Startup DNA: Experience operating in high-growth environments, building new systems, and implementing new tools from scratch