Growth Content Associate (SEO/GEO)

Overview

You. Better. With Alan. Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.

Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities. We partner with tens of thousands of companies across France, Spain, Belgium, and Canada, serving over a million members.

How we work: our Leadership Principles

• Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.
• Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results.
• Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously.
• Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership.

Context

Alan is entering a new phase of growth. With more than 1 million members and +45% year-over-year growth on our self-serve acquisition, we want to turn our organic acquisition into our #1 acquisition channel. SEO and GEO (Generative Engine Optimization: optimizing visibility in AI search tools like ChatGPT, Perplexity) are gaining momentum at Alan. Organic sessions are growing, and we are capturing early conversions from LLMs. Now we need to professionalize our content engine: structured SEO processes, AI-powered workflows, and scalable production across France, Belgium, Spain, and Canada.

You'll join Alan's Growth team to build the core skills for being an AI-augmented content expert as well as owner of our tone of voice across acquisition channels.

Role & Responsibilities

Your Mission

You'll work as a duo with our SEO/GEO Growth Marketer and partner with our Growth team to drive organic traffic and self-serve conversions with strong copywriting skills, using AI as a strong backbone. This role combines two core elements: writing content our future members love (clear, helpful, human) and architecting the systems to scale it (AI workflows, multi-market processes, repeatable frameworks) across four markets with different regulations and cultural contexts. You'll also become the guardian of Alan's tone of voice, ensuring brand consistency as we scale.

Key missions include:

• Write and optimize SEO/GEO content at scale
• Write and optimize content and landing pages for search engines that generate non-branded traffic and self-serve conversions
• Research keywords, analyze search intent, and identify content opportunities using SEMrush, Google Search Console, and Ahrefs
• Uncover what people write in LLMs (ChatGPT, Perplexity) and write GEO-led content that drives AI mentions and contracts
• Identify and cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity

• Build and run AI-powered content workflows
• Use and build Dust agents (our internal AI platform) to automate research, generate first drafts, and optimize content without sacrificing quality
• Experiment with LLMs (Claude, ChatGPT, Perplexity) for content production, localization, and optimization

• Plan & scale our organic growth across new markets and mediums
• Track and report on organic performance KPIs (rankings, citations, traffic, conversions) and iterate based on data
• Contribute to the channel’s vision to position Alan as a category leader in health insurance through strategic content
• Work with local market teams to ensure content is accurate, compliant, and resonates
• Partner with Demand Gen and Thought-Leadership teams to own growth-led projects

Nice-to-Have

• SEO knowledge: keyword research, search intent analysis, on-page optimization (+ tools like SEMrush, Google Search Console)
• Experience in regulated industries (fintech, healthtech, insurtech) where you need to be creative within constraints
• Previous use of AI agents or content automation tools (Dust, Claude, GPT)
• Interest in health, insurance, or wellness topics (previous knowledge is a strong bonus)

Qualifications & Location

• At least 1 year of growth or content marketing experience, ideally in a tech or scale-up environment
• Languages: fluency in French and English (mandatory)
• Strong writing skills across formats (blog posts, guides, landing pages)
• Ability to write content that performs and demonstrate measurable business impact
• AI-curious and hands-on: you already use AI tools in your content workflow
• Data-informed: you track what you ship and iterate based on data
• Operational rigor: you can produce at volume while maintaining quality
• Fast learner: eager to grow your AI-driven content

Nice-to-Have:

• Experience with regulatory considerations in health/fintech sectors
• Previous use of AI agents or content automation tools

Location & Work Eligibility

• Location: You must be legally eligible to work in France
• Based in Paris or willing to relocate; regular presence at our Paris office