Global Traffic Manager

• Oversee Paid Media investments for Direct (B2C) and Partnerships (B2B) across France, Italy, Spain, and Portugal
• Execute the digital acquisition strategy in collaboration with local marketing teams
• Execute bidding strategies across Google Ads, Display, Meta, Bing, LinkedIn, TikTok, and other media platforms
• Collaborate with Business Units and Business Lines
• Ensure monthly spending and performance targets agreed with local teams are met
• Lead action plans required to achieve spending and performance targets
• Produce and lead weekly reports and performance reviews
• Analyze trends and share progress on Paid Media projects with marketing teams across all countries
• Lead monthly business reviews and steering committees with Management
• Monitor market best practices and developments in consumer purchasing behavior driven by AI
• Define priority actions to adapt Younited’s strategy
• Oversee cross-functional Paid Media projects with Analytics, Risk, Product, and Pricing teams

Requirements

• Master’s degree from a business school or an equivalent university program
• At least three years of experience in traffic management, either in-house or at a consultancy, ideally in an international environment
• Expertise in advertising platforms
• Strong knowledge of search marketing
• Proficiency in Excel and Power BI
• English is your second language
• Comfortable working in an international environment
• Passion for new technologies and awareness of developments in the digital market
• Persuasive, proactive, and team-oriented

Core Competencies

Demonstrates expertise in Paid Media management across multiple international markets, with a strong focus on digital acquisition strategies and performance analysis. Proficient in utilizing advertising platforms and analytics tools to drive effective marketing outcomes.

Highest-signal resume keywords

• Paid Media Management
• Digital Acquisition Strategy
• Advertising Platforms Expertise
• Search Marketing Knowledge
• Excel and Power BI Proficiency

Hard Skills

• Traffic Management
• Bidding Strategies
• Performance Analysis
• Market Trend Analysis
• Action Plan Development

Soft Skills

• Persuasive
• Proactive
• Team-Oriented

Certifications & Qualifications

• Master’s Degree

Industry Keywords

• B2C
• B2B
• International Environment
• Consumer Purchasing Behavior
• Digital Market Developments

Tools & Technologies

• Google Ads
• Meta
• Bing
• LinkedIn
• TikTok
• Power BI