Social Media Marketing Specialist

• Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and follower growth
• Identify opportunities to make Lefty part of relevant conversations across influencer marketing
• Create engaging and shareable text, image, and video content for Instagram, Twitter, LinkedIn, Xiaohongshu, WeChat, and MailChimp
• Monitor, engage with, and respond to the Lefty online community in a brand-consistent voice
• Foster relationships with influencers, brand advocates, and partners to amplify reach
• Use analytics tools to derive insights and optimize content strategy
• Provide recommendations to improve reach and engagement based on social trends and feedback
• Plan and execute social media campaigns promoting products, services, or special events
• Manage and optimize paid social media advertising campaigns to expand audience reach and drive conversions
• Collaborate with the wider marketing team, creators, and industry voices

Requirements

• Minimum 2 years of experience in social media management
• Proficient in major social media platforms and familiarity with new and emerging platforms
• Excellent English writing and communication skills
• Familiarity with design and basic content creation tools
• Experience using social analytics and reporting tools to track and improve performance
• Strong understanding of influencer marketing, creators, and the social media landscape
• Knowledge of trends, viral content, internet culture, fashion, beauty, and entertainment
• Ability to work independently while partnering closely with the wider marketing team

Core Competencies

Demonstrates expertise in developing and executing social media strategies that enhance brand awareness and engagement. Proficient in content creation, analytics, and influencer marketing within the social media landscape.

Highest-signal resume keywords

• Social Media Management
• Content Creation
• Influencer Marketing
• Social Analytics
• Paid Social Media Advertising

ATS Optimization Keywords

Hard Skills

• Social Media Strategy
• Content Creation Tools
• Analytics Tools
• Social Media Platforms
• Campaign Management
• Engagement Optimization
• Performance Tracking
• Viral Content Knowledge
• Brand Consistency
• Community Engagement

Soft Skills

• Excellent Communication Skills
• Relationship Building
• Independent Work
• Collaboration

Industry Keywords

• Brand Awareness
• Engagement
• Follower Growth
• Internet Culture
• Fashion
• Beauty
• Entertainment

Tools & Technologies

• MailChimp
• Instagram
• Twitter
• LinkedIn
• Xiaohongshu
• WeChat