Global Retail & Commercial Excellence Lead – International Business Unit (DCPC) - CDI H/F

Your role within a pioneering company in full expansion

The Global Retail Excellence Lead for the International Business Unit H/F will report to the IBU DERMO COSMETIC PERSONAL CARE BUSINESS HEAD

Main Mission

Lead the definition and deployment of a best-in-class Retail & Commercial Excellence model across IBU markets, ensuring superior execution of key commercial drivers at point of sale and across customer channels.

The role is accountable for translating strategy into consistent, high-quality in-market execution, driving profitable growth, market share gains, and customer engagement.

This includes embedding Commercial Excellence capabilities (RGM, SFE, CRM, Category & Shopper) into daily business decisions and field execution.

2. Scope & Impact

• +45 international markets
• In-store execution
• Customer partnerships
• Profitability (pricing & trade investment)

3. Key Responsibilities

a) Define & Drive Execution Excellence Framework

• Define what "best-in-class execution" means across IBU markets
• Translate key commercial drivers into clear execution standards
• Pricing execution
• Promotion & trade activation
• Visibility & share of shelf
• Recommendation (pharmacy / BA)
• Ensure consistent standards across markets
• Measurable KPIs

b) Ensure Best-in-Class In-Market Execution

• Lead deployment of Retail Excellence programs (e.g. RISE / Perfect Store)
• Innovation launches in-store
• Promotional activation
• Brand blocking & visibility
• Monitor execution compliance
• Gap identification vs targets
• Corrective action plans

c) Connect Commercial Drivers to Execution

• Ensure price positioning is respected at shelf
• Monitor price gaps vs competition
• Trade investment / promo
• Ensure visibility and activation are delivered in store
• Track ROI and execution quality
• Distribution – ensure key SKUs are listed and available; drive focus on hero SKUs
• SFE – ensure right coverage of priority POS; align field KPIs with execution priorities

d) Lead Commercial Excellence Capabilities

Revenue Growth Management (RGM)

• Field productivity

Sales Force Effectiveness (SFE)

• Improve sales coverage and performance metrics

CRM & Data / BI

• Deployment of CRM tools
• Data-driven performance tracking

Category & Shopper Excellence

• Category strategy at shelf
• In-store experience
• Structure how Commercial Excellence integrates into budgeting, field execution
• Define decision frameworks and governance routines

e) Build Capabilities & Drive Adoption

• Develop playbooks and training programs
• Lead market rollout, workshops, and capability building
• Ensure strong adoption in markets

f) Partner with Markets & Drive Performance

• Work closely with GMs and sales teams
• Support joint business plans
• Identify growth opportunities and performance risks

4. Key Performance Indicators

• Market share evolution
• RISE / execution excellence score & coverage
• Distribution of priority SKUs
• Share of shelf vs competition
• Adoption of CE tools and execution standards

Profile Sought

• 12–15+ years experience in FMCG / Consumer Health / Retail
• Strong expertise in sales & field execution
• Proven track record in driving execution excellence in markets
• Leading multi-market transformation
• Influencing senior stakeholders
• Strong analytical mindset
• Hands-on, pragmatic, execution-focused
• Strong leadership and communication skills

6. This role is critical to

• Ensure strategy is translated into execution in markets
• Drive best-in-class in-store performance
• Deliver sustainable and scalable growth across IBU

Geographical Scope

This role will have a global focus, working across various international markets to ensure retail excellence and drive business growth.

The position is based in Lavaur (81) with Hybrid working model