Toys | Country Manager - France

We are seeking an experienced Country Manager to lead and grow our business in France, driving commercial performance, strengthening key partnerships, and building a high-performing team.

Role Purpose

• Lead ZURU's French business with responsibility for sales, commercial planning and full P&L delivery.
• Deepen retailer and buying-group partnerships across the French market, building strong joint business plans with national accounts, hypermarket groups and the major buying cooperatives.
• Drive the FOB-first supply model, embedding ZURU's preferred supply strategy and securing the transition of the customer base towards direct import where appropriate.
• Expand market presence by unlocking new listings, channels and opportunities for our growing portfolio.
• Translate global brand plans into local wins, ensuring execution is best-in-class both online and in-store.
• Act as ZURU's senior representative in-market, embedded with your team and close to retail partners.

Key Responsibilities

• Full ownership of the French P&L and commercial strategy.
• Retailer and buying-group engagement: lead top-to-top meetings, negotiate annual terms, and manage joint business planning across national accounts and the major cooperatives.
• Supply model transition: drive the FOB-first strategy across the account base, managing the operational and commercial implications at central and store level.
• Category development: leverage data and insights to drive merchandising, shelf presence and online excellence.
• Team leadership: recruit, coach and inspire local team members to deliver ambitious growth goals.
• Cross-functional collaboration: partner with ZURU's European leadership, China merchandising, supply chain and marketing teams.
• Market expansion: identify and open new retail, e-commerce and distribution opportunities across France.

Skills & Experience Required

• 10+ years' experience in sales or commercial leadership, ideally within toys, FMCG or consumer goods.
• Proven track record of delivering P&L growth and scaling businesses in competitive retail markets.
• Strong network and credibility with major French retailers and buying groups.
• Experience of direct-import or FOB supply models, and the commercial change management they require, is a strong advantage.
• Exceptional negotiation, commercial acumen and financial literacy.
• Demonstrated ability to lead teams, manage stakeholders and drive alignment across markets.
• Fluent in French and English.
• Paris-based preferred, with flexibility considered for the right candidate.

How You’ll Make an Impact

• Deliver strong revenue and profit growth across France.
• Grow market share through strategic retailer partnerships.
• Lead the transition to the FOB-first model while protecting volume and margins.
• Drive commercial excellence across forecasting, pricing, promotions, and profitability.
• Execute high-impact brand launches and marketing initiatives.
• Represent France at key European and global events.
• Build and lead a high-performing, customer-focused team.