Global HCP Conversion Lead

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As an Global HCP Conversion Lead , you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the Job

To convert HCP engagement into recommendation behaviour by building world‑class activation models, field excellence frameworks, pharmacist enablement programmes, and market conversion capabilities across Opella’s priority brands and markets. The role owns the global conversion agenda within the HCP Advocacy framework, ensuring that HCP Reach and Content translate into measurable recommendation growth, advocacy, and commercial value. As the global steward of Conversion, the role develops scalable playbooks, capability programmes, and activation models that help markets win recommendation at the point of influence and recommendation. Serves as the link with the Regional Commercial and local Commercial heads with a clear understanding of local market conversion tactics.

Main Responsibilities

• Drive Recommendation Growth – Establish recommendation as a measurable business metric and growth driver across all priority brands.
• Build Global Frameworks that help markets increase:
  • Share of Recommendation
  • Brand Preference
  • Recommendation Frequency
  • Advocacy among priority HCPs
• Build Field Conversion Excellence – Create a consistent global approach to converting HCP engagement into action.
• Own the Development and Deployment of:
  • Opella Challenger Selling Model
  • SPARK Framework
  • Call Excellence Standards
  • Coaching Frameworks
  • Multi‑brand detailing approaches
  • Objection handling systems
• Lead Pharmacist and HCP Enablement – Build scalable recommendation‑driving programmes focused on pharmacists and key HCP segments.
• Develop Global Playbooks Covering:
  • Pharmacist education
  • Recommendation conversations
  • Category selling
  • Pharmacy activation
  • Joint Business Planning integration
  • Point‑of‑sale recommendation systems
  • Customer engagement models
• Scale Winning Market Models – Identify, codify and scale best practices from high‑performing markets.
• Develop a Global Library of:
  • Conversion playbooks
  • Winning activations
  • Recommendation programmes
  • Customer partnership models
  • Pharmacy excellence programmes
• Build Conversion Capability – Partner with Advocacy Academy to elevate conversion capability across Global Brand Teams, Zone Teams, Local HCP Teams, Commercial Excellence Teams, and Sales Leadership Teams.

Success Looks Like

The Global HCP Conversion Lead has successfully built a repeatable conversion engine that consistently transforms HCP engagement into recommendation behaviour, scales winning market models globally, and delivers measurable contribution to Opella’s HCP Advocacy value creation ambition.

Experience

• 12+ years in healthcare commercial excellence, sales leadership, HCP marketing, or customer activation
• Proven track record of driving recommendation growth and commercial activation at scale
• Strong understanding of pharmacist and HCP decision‑making
• Experience developing field force capability and coaching systems
• Expertise in customer engagement, category management, and recommendation driving programmes in OTC
• Strong understanding of commercial performance measurement and ROI in OTC
• Ability to influence across complex global matrix organisations
• Global and local market execution experience essential

Education

• Degree in Business, Marketing, Commercial Excellence, Pharmacy or Life Sciences
• Advanced commercial or sales leadership training preferred

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.