MARKETING ACTIVATION MANAGER (H/F)

Turn brand strategy into consumer experiences that drive engagement and growth.

Role purpose

Bring the GANNI brand to life across markets, stores and communities by creating impactful activations that connect consumers emotionally while driving traffic, engagement and business results.

This role transforms strategy into brand experiences.

This role reports to the Global Marketing Director and manages a Marketing Coordinator.

The position is available for immediate start. Please indicate your availability on your CV.

Key Responsibilities

• Global Activation Strategy
• Define the global activation framework across Retail, Wholesale and key markets
• Translate campaigns and brand moments into consumer-facing experiences
• Build scalable activation concepts adapted locally
• Create activation playbooks and guidelines
• Retail & Community Experiences
• Position stores as brand media and community hubs
• Develop traffic-driving moments (events, launches, partnerships)
• Elevate client experiences and hospitality standards
• Build local relevance in key cities
• Trade Marketing & Commercial Activation
• Partner with Retail, Wholesale and E-commerce teams to support business priorities
• Develop launch plans for key categories and hero products
• Create tools that increase product visibility and conversion
• Support franchise and wholesale partners
• Operational Excellence & Performance
• Manage budgets and maximize ROI
• Coordinate agencies, suppliers and local teams
• Ensure flawless execution from concept to delivery
• Measure impact and create learnings

Profile

• 6–8+ years experience in brand activation / retail marketing / experiential
• Strategic thinker with very strong operational skills
• Ability to create concepts AND execute with limited resources
• Strong project management skills
• Consumer obsessed
• Commercial mindset

Success looks like

• More impactful local brand moments
• Increased store traffic & engagement
• Stronger community connection
• Better ROI from activations

THE GANNI WAY

We are looking for a true GANNI ambassador – someone who shares our values of Openness (ready to evolve, honest not perfect), Optimism (you never stand still, just dance!), Authenticity (you march at your own beat!), Accountability (no excuses, you make an impact) & Responsibility (make small changes, see big differences).

The GANNI culture is based on a learning and results-driven mentality, where everyone is united by a common purpose of (hack)the fashion system!

GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do. We are confident and capable of anything! So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing Marketing team.

DIVERSITY, EQUITY & INCLUSION

At GANNI, we are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to thrive. We actively encourage applications from people of all backgrounds – regardless of gender identity, sexual orientation, ethnicity, racial identity, religious belief, disability status, or personal expression.

We believe that diversity drives creativity and innovation, and we are dedicated to building a team that reflects the world around us.

To support unbiased hiring, we kindly ask you not to include your photo, age, or marital status in your CV — we’re only interested in why you’re a great fit for the role.

BE BOLD AND JOIN OUR GANNI COMMUNITY!

We hope you got all your questions answered and feel motivated to join our team and become a part of the GANNI community.