Global Director Integrated Brand Marketing – Midscale & Economy Brands (F/M/X)

Company Description

🌍 Join Accor – a professional journey at the heart of a committed, international and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

Job Description

1. Campaign Development & Integration

Translate brand strategies into clear campaign narratives & frameworks

Lead the development and launch of new campaigns

Promote the use of AI solutions for content creation and localisation

2. Campaign Continuity & Amplification

Contribute to the rollout & amplification of key campaigns across regions

Ensure consistency of messaging and assets across regions

Ensure alignment on timelines, assets’ list, and priorities

3. Cross-Functional Alignment

Ensure clear communication and alignment across stakeholders : Brand teams, Full-Funnel teams, Regions, All Accor and Publicis

Facilitate collaboration in a matrix organization

4. B2B Communication Support

Support Sales teams on B2B communication topics

Help identify needs & contribute to relevant creative asset development