Digital Marketing Specialist

Digital Marketing Specialist (H/F)

WHAT YOU’LL BE DOING

Social Media Management

• Coordinate with our agencies to plan and execute editorial calendars across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Ensure quality control of agency deliverables, challenge proposals, and maintain alignment with brand guidelines.
• Monitor online communities, interact with followers, and foster engagement.
• Support the planning, execution, and analysis of paid social campaigns.

Content Creation & Coordination

• Plan and produce content (photos, videos, video tutorials, interviews) based on marketing needs, product launches, and events.
• Capture high quality visual assets during exhibitions, customer demos, factory activities, and live events for social media and brand storytelling.
• Coordinate with external agencies to ensure timely delivery and distribution of content across channels.
• Support live social media coverage during key events.

Email Marketing & Marketing Automation

• Plan and manage email marketing campaigns: create engaging newsletters, maintain and segment mailing lists, and analyze campaign performance.
• Build and optimize automated journeys using Salesforce Marketing Cloud to nurture leads and improve engagement.
• Contribute to the long-term development of our email strategy, including templates, customer journeys, and A/B testing.

Website & SEO Management

• Maintain and update website content via CMS (WordPress preferred) to ensure accuracy, consistency, and alignment with marketing priorities.
• Collaborate with our agency on SEO optimization, new website developments, and UX improvements.
• Support the creation of new landing pages and track their performance.

Analysis & Reporting

• Track KPIs and report on digital campaign performance (impressions, engagement, conversions, ROI).
• Analyze website user journeys and recommend improvements to increase conversion rates.
• Stay informed about digital trends, tools, and best practices to continuously enhance our processes.

Cross-Functional Collaboration

• Work closely with the sales team, factory production, event project manager, and external agencies to ensure strong alignment between digital, product, and offline activities.
• Contribute to global campaign design and ensure consistent messaging across all touchpoints.

WHAT’S NEEDED FOR YOU TO THRIVE

• Minimum 3 years of experience in digital marketing or a similar role.
• Up to 25% travel (exhibitions, customer visits, content capture, events).
• Excellent organizational and project management skills; ability to coordinate multiple stakeholders.
• Strong ability to produce high-quality photos and videos; comfortable filming and directing short tutorials or interviews.
• Experience with email marketing and marketing automation tools (Salesforce Marketing Cloud strongly preferred).
• Knowledge of CRM tools (Salesforce) and CMS platforms (WordPress ideal).
• Familiarity with social media management and analytics tools (GA4, Hootsuite or equivalent).
• Fluency in English is essential. Additional languages such as German or Italian are a strong plus.
• Curious, proactive, detail oriented, and eager to learn.

WHAT’S IN IT FOR YOU

• Trust, ownership, and the opportunity to grow.
• Be part of a company grounded in customer focus, sustainability leadership, innovation, and social impact. We aim to Meet Needs Beyond Tomorrow.
• The possibility to work hybrid and build a flexible work-life balance.
• Be part of an industry shift that makes a difference – in how people live, cook, clean, care, and serve.
• Plus: country-specific perks and benefits designed to support your well-being.
• More information: