CRM Lifecycle Specialist - F/H/X

Overview

Honoré Gaming is seeking a skilled CRM Lifecycle Specialist to take ownership of player engagement strategies across our iGaming platforms. The ideal candidate will enhance customer retention, loyalty, and lifetime value by implementing tailored CRM initiatives. This role requires a data-driven professional with expertise in multi-channel communications, segmentation, and lifecycle optimization.

Responsibilities

• Implement and execute CRM strategies to strengthen player engagement, retention, and loyalty.
• Build a framework of player retention and be a driver of building retention tools.
• Support the CRM Manager with insights for customer segmentation and lifecycle optimization.
• Coordinate CRM campaigns across SMS, push notifications, and in-app channels.
• Ensure campaigns align with broader marketing initiatives and brand guidelines.
• Design event-based communications and personalized customer journeys.
• Refine messaging to drive desired player behaviors and improve conversion.
• Monitor campaign KPIs (engagement, conversion, churn, LTV) and deliver regular reports.
• Identify optimization opportunities through A/B testing and performance analysis.
• Leverage data insights to drive segmentation strategies and personalization.
• Deliver tailored experiences to maximize player engagement and lifetime value.
• Collaborate with cross-functional teams including Product, Marketing, and BI.
• Align CRM activities with overall business objectives.
• Stay updated on CRM and iGaming industry trends, sharing insights for continuous improvement.

Conditions

• Work location: Remote
• Role name: CRM Lifecycle Specialist
• Proven experience in CRM, retention, or lifecycle marketing within the iGaming industry (sports betting and/or casino).
• Strong understanding of customer segmentation, personalization, and lifecycle journeys.
• Hands-on experience with CRM tools (e.g., Optimove, Braze, Emarsys, Salesforce Marketing Cloud, or similar).
• Analytical mindset with ability to interpret data and optimize campaigns.
• Excellent communication and collaboration skills.
• Knowledge of responsible gaming and regulatory requirements.
• Strong project management skills and attention to detail.
• English proficiency (Spanish and French are a plus).
• One-hour video conference with the head of marketing.