Global Brand, PR and Partnerships Manager - France

Location: Work From Home/Remote, Flexible, Full-Time

Reports to: Global Head of Organic Marketing

Compensation: Competitive base + monthly performance bonus + fast-track career growth

About the Role

We’re looking for someone who can turn SmartBuyGlasses into a brand people recognise, recommend, and search for by name. This is not a traditional PR job. It’s a modern brand marketing role built in stages: first, get the editorial and press release fundamentals right. Then scale into large scale collabs, house-brand collections, ambassador programmes, sports and community partnerships, and earned coverage that gets cited back in LLMs, AI search and builds brand authority. Your mandate is to make our brand a statement, not a necessity — and to grow branded search, repeat purchase rate, and new-market awareness as a result. You’ll lead a team of two in‑house specialists, partner closely with merchandising, influencer, creative, and SEO, and have full visibility and direct access to the founding team.

What You’ll Do

• Own the commercial outcome of PR, Brand and Partnerships: branded search growth, new‑market awareness, contribution to organic revenue
• Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
• Get the fundamentals right first: press releases, editorial direction, brand storytelling — then build pillars on top
• Partner with merchandising on house‑brand collections with high quality influencers, designers, and cultural figures. Small, sharp, fashion‑forward drops
• Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
• Build a diversified earned media footprint that drives branded demand: tier‑1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
• Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie‑ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
• Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds AI search visibility
• Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
• Set the editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work in lockstep with our SEO lead on priorities and integration
• Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish
• Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
• Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
• Translate results into clear commercial insights — no fluff reporting

What We’re Looking For

• 6+ years hands‑on experience running PR, Brand Marketing, or Partnerships at a recognised consumer, fashion, or lifestyle e‑commerce brand, with direct ownership of commercial outcomes
• Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
• Proven track record of macro collabs, brand partnerships, or licensing wins you can point to by name
• Proven track record of building partnership programmes (sports, NGO, community, cultural) that drove brand awareness and demand
• Proven track record placing tier‑1 media coverage in fashion, lifestyle, or business publications
• Comfortable working with merchandising and product teams on branded collaborations and collections launches
• Strong commercial acumen — you think in branded search lift, repeat rate, CAC payback, and revenue, not impressions or EMV
• Experience integrating PR with influencer and social to drive brand awareness and branded search
• Experience managing a small in‑house team and getting more out of them than they thought possible
• Excellent written and verbal English communication, native or fully fluent
• You partner naturally with SEO and performance teams — you know what signals feed search and AI visibility even if you don’t own the technical side
• Self‑starter with a bias for action. You ship at 85% and iterate
• A strategic mindset with a strong understanding of brand building, user behaviour, and funnel metrics
• High attention to detail and a proactive, self‑starting attitude
• Proven problem‑solving ability and creativity in a fast‑paced environment
• A passion for learning and improving continuously