Founding Marketing Lead

We are a B2B technology company entering a new scale-up phase. We design and manufacture pellet-based industrial 3D printers, a specialised segment of advanced manufacturing.

Our product is validated, early customers are active, and the market opportunity is clear. Pellet-based printing expands access to thermoplastic materials (including injection-grade compounds) and supports industrial-scale production where efficiency, material choice and sstainability matter.

To support our 2026 growth objectives, we are strengthening our go-to-market with a more systematic, data-driven approach. Marketing is becoming a strategic function, and we are hiring a Founding Marketing Lead to build and scale the marketing function from the ground up.

Tasks

Key Responsibilities

Team & Function Development

Build the marketing function progressively, starting as an individual contributor

Define processes and best practices to support long-term growth

Support future hiring and manage external partners or agencies as the company scales

Marketing Strategy & Positioning

Define the marketing strategy in alignment with overall business objectives

Identify and refine ICPs, buyer personas, and value propositions

Ensure consistent and coherent messaging across all go-to-market channels

Demand Generation & Lead Acquisition

Build and manage scalable organic and paid lead generation channels (website, email, paid media, content, events, partnerships)

Plan and execute campaigns to generate qualified inbound and outbound demand

Monitor and optimise conversion rates across the full funnel (awareness to SQL)

Marketing Operations & Analytics

Select, implement, and manage marketing tools, CRM, and automation systems

Define MQL and SQL criteria in alignment with Sales

Track performance through clear KPIs (pipeline, CAC, ROI, conversion rates)

Provide structured and regular